The Truths About Marketing in Your Wedding Business

  You’ve probably already set goals for the marketing in your wedding business, but have you ever thought of where your marketing will eventually lead? No, I don’t mean just to sales and a successful business. I mean where will your marketing be in five years or so down the road? Jessica Swanson’s article points […]

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New Marketing Ideas To Reach Brides

When it comes down to it, marketing creativity is what makes a bride take notice of a business and increases the chance of her choosing one business over another, especially if the marketing is connected to a friendly business. Although social media and Foursquare in particular were the focus of Lauren Drell’s article, there were […]

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What Things Turn Brides Off?

Gauging whether your wedding business is in the running with a bride can be a little difficult. So how do you do your best to avoid turning them off? The first impression that a bride has of you and your store is usually what they end up going with. Don’t assume anything. Always ask what […]

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Vendor Criteria From Real Brides

Have you ever wondered what really makes brides choose one vendor over another? The Perfect Wedding Guide puts together a yearly panel of real brides and asks those hard questions. The interesting thing is that no bride on the panel replied that the design or product was the deciding factor for the vendor they went […]

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A Celebration Of The Ideas Behind Marketing

Marketing is the baseline of every business. After all, if you don’t market you can’t get clients, and without clients you have a hobby, not a business. There is so much training around on marketing that it’s easy to get stuck in the nuts and bolts of the process. Magdalena Georgieva posted on the HubSpot […]

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How The American Wedding Is Changing

If you pick up a wedding magazine you will be blown away by the price of the weddings, and the pure extravagance of the entire event. This has probably been the case for decades but what it doesn’t tell you is that real weddings have very little to do with the marketing ads. According to […]

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How To Prepare For The Change In New York Weddings

If you haven’t heard yet New York just passed a law that legalizes same sex marriages. So what does that mean for wedding businesses in the state? First and foremost you need to consider whether your business is set up with products and more importantly staff who can help plan a same sex marriage. According […]

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