Wedding Industry Roundup: Millennials, Social Media Marketing Tools, Donald Trump

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Your source of all things wedding biz from around the web. All Things Weddings: 5 Startups Disrupting the Wedding Industry: The wedding industry in the US is changing, and these start-ups are behind it. Wedding PR: The Key Components for a Real Wedding Submission: Meghan Ely shares how featuring actual events is one of the best forms of PR for

LGBT Etiquette and the New Rules for Wedding Marketing

Featured image for u201cLGBT Etiquette and the New Rules for Wedding Marketingu201d
By Kelly Rice Recent advances in marriage equality have once again changed the landscape for wedding businesses all over the country. The industry is no stranger to change, of course, with marriages and families helping to shape innovations in the marketplace as well as developing new traditions while still giving people the ‘fairy tale wedding’ they always dreamed of. There

Roundup: Big Fat Indian Weddings, Silly YouTube Videos, Wedding Debt

Featured image for u201cRoundup: Big Fat Indian Weddings, Silly YouTube Videos, Wedding Debtu201d
All Things Weddings: Big Fat Indian Weddings Raking in Moolah for US Hotels – Savvy wedding pros are specializing in this niche market to book weddings of $200,000 and up. 17 High Tech Ways to Make a Wedding Memorable – Boost your wedding business by offering these options to techy couples. The Worst Thing to Do Before You Get Married

5 Ways to Tailor Your Content to Attract Local Brides

Featured image for u201c5 Ways to Tailor Your Content to Attract Local Bridesu201d
By Kristie McCauley You probably see a lot of advice about how to SEO-up your website copy and content so that it attracts brides online. The challenge you might (or might not) be facing is how to attract local brides, or at least the brides that are marrying in the area where your wedding business is. Well, here you go…

Six Top Tips For a Portfolio That Attracts Your Ideal Couples

Featured image for u201cSix Top Tips For a Portfolio That Attracts Your Ideal Couplesu201d
By Whitney W. As you start your career as an artistic wedding professional, there’s one thing that you’ll notice rather quickly: the more weddings you do, the better you get.  And the better you get, the more important your portfolio will be. After all, you don’t want weddings from five years ago to be in your portfolio, do you?  Probably

5 Ways to Get Free Press for Your Wedding Business

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By Kevin Miller It’s the goal of all small business owners: getting that much need publicity for your business or brand. You know you need to get your name in front of new couples and raise awareness for your service or product. But how can you get that necessary advertising without breaking the bank? Here are five ideas to get

How Do I Attract Only My Ideal Couples Without Offending Others?

Featured image for u201cHow Do I Attract Only My Ideal Couples Without Offending Others?u201d
Question: “What questions can I ask to make sure these are the best clients for me? I want to make sure that not only am I a good fit for them but are they a good fit for me. I only want to DJ weddings where I would want to be a guest. But there is a thin line between

3 Ways to Win Friends and Referrals Fast in the Wedding Business

Featured image for u201c3 Ways to Win Friends and Referrals Fast in the Wedding Businessu201d
The fastest way to referrals is through networking.  While it takes time to build up your reputation, earn those precious word of mouth recommendations and get Page 1 visibility for your website, you can start getting referrals immediately from the wedding businesses who have them to give. The sticking point for most wedding pros is that they don’t know HOW

How to Increase Your Bridal Show Bookings by 25%

Featured image for u201cHow to Increase Your Bridal Show Bookings by 25%u201d
How do you maximize your leads from a bridal show? Trying to book the wedding at the show is a mistake. Attempting to book on the spot means you miss the opportunity to connect with the other couples walking by. There simply isn’t enough time to spend with each individual couple when you want to maximize your leads. The best

Why You Should Stop Buying Lead Lists

Featured image for u201cWhy You Should Stop Buying Lead Listsu201d
Guest post by Heidi Thompson Stephanie and Jeff have said it themselves – buying email lists for your wedding business is a craptastic idea. Buying an email list full of dead emails belonging to people who are probably not interested in you so that you can spam them is not good marketing. This is the sort of thing that gives marketing,