SEO Tips from a Destination Wedding Photographer

Featured image for u201cSEO Tips from a Destination Wedding Photographeru201d
Guest Post by Misti Marquette Cooke. This is a completely real and honest post about what I’ve learned about SEO and marketing our destination photography business from Mexico.  For many photographers, we get our first camera and think that once we learn how to use it correctly, we’ll have a cash cow on our hands! It might seem that all

Pricing psychology: Tricks so brides can’t say “no!”

Featured image for u201cPricing psychology: Tricks so brides can’t say “no!”u201d
Pricing psychology is not a new phenomenon. In fact, even if you look at the words “pricing psychology” or “strategic pricing,” you intuitively know what it means. Overall, it’s a tactic that takes advantage of customers’ emotional responses to certain price points. Since you’re in the wedding business, you’ve seen more than one emotional response, right? (Has a bride cried

Double Your Wedding Business Revenue in the Next 12 Months

Featured image for u201cDouble Your Wedding Business Revenue in the Next 12 Monthsu201d
By David James Would you love to wake up to an influx of sales or leads in your email inbox every day? Who wouldn’t right? There are a ton of service providers in the wedding industry who struggle to pay the bills because they aren’t getting enough sales or leads for their business. You already have access to some great

4 Creative Bridal Show Strategies

If you go to a wedding show and do simply do what everyone else does, you’re not going to stand out. That’s how you blend in. That kind of defeats the purpose, right? WARNING: if you really want to get noticed, it means being different. It means taking a chance on something that might not work and it feels risky.

5 Awful Sales Mistakes You Don’t Know You’re Making

Featured image for u201c5 Awful Sales Mistakes You Don’t Know You’re Makingu201d
Sales is a dirty word. Is it any wonder that we dread it? Yet until a sale is made, nothing happens. You don’t get to do what you love. You don’t get to wow the couple with the wedding of a lifetime. The magic doesn’t happen until you book the wedding. Whether you like it or not, if you own

What’s the Best Way to Reach Brides and Grooms?

Featured image for u201cWhat’s the Best Way to Reach Brides and Grooms?u201d
“I’ve completed my wedding project of 10 songs written for every part of the wedding ceremony and reception. That easily means that I can do 30 emails in an auto response email campaign. “Is buying leads from a bridal show a good idea?   If so, at what price?  If not, what is a better idea to get the music in

5 Ways to Book Wedding Clients Without Meeting Them

Featured image for u201c5 Ways to Book Wedding Clients Without Meeting Themu201d
By Megan Miranda With YouTube, Pinterest and other social media platforms, potential clients can learn a lot about you before you’ve even said hello. For this reason, brides may send you an email getting straight to the point — what are your prices? Read on to learn how to book this tech-savvy bride without ever meeting in person! #1 –

The New SEO: 8 Secrets to Getting Your Wedding Blog On Page 1 of Google

Featured image for u201cThe New SEO: 8 Secrets to Getting Your Wedding Blog On Page 1 of Googleu201d
  Back in the Dinosaur Age of the internet (think before 2010) SEO was simple: figure out the keyword phrases you want to rank for and cram as many of them as possible onto your website and blog posts. It may have been slightly more involved than that, but there were plenty of ways to game with system with link

7 Reasons Why Brides and Grooms Don’t Contact You

Featured image for u201c7 Reasons Why Brides and Grooms Don’t Contact Youu201d
You’ve got people visiting your website, but no one fills out your contact form.  People stop by your booth at the bridal show, but don’t answer the phone when you call.  Your online advertising is sending you traffic, but no leads. What the heck is going on? Chances are good that you’re making one or more of these mistakes that

3 Tips for Dealing with Bridezilla

Featured image for u201c3 Tips for Dealing with Bridezillau201d
By Ellenor Day-Lutz A wedding is one of the most important days in a woman’s life, as we all know.  It’s a special day where even the most relaxed of brides can get a little bit stressed. Will the dress I ordered 12 months ago fit me?  Will the cake make it to the reception venue safely? Will it rain