LGBT Etiquette and the New Rules for Wedding Marketing

Ellen wedding

By Kelly Rice Recent advances in marriage equality have once again changed the landscape for wedding businesses all over the country. The industry is no stranger to change, of course, with marriages and families helping to shape innovations in the marketplace as well as developing new traditions while still giving people the ‘fairy tale wedding’ […]

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5 Ways to Get Free Press for Your Wedding Business

bride kissing groom

By Kevin Miller It’s the goal of all small business owners: getting that much need publicity for your business or brand. You know you need to get your name in front of new couples and raise awareness for your service or product. But how can you get that necessary advertising without breaking the bank? Here […]

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How to Increase Your Bridal Show Bookings by 25%

How do you maximize your leads from a bridal show? Trying to book the wedding at the show is a mistake. Attempting to book on the spot means you miss the opportunity to connect with the other couples walking by. There simply isn’t enough time to spend with each individual couple when you want to […]

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Why You Should Stop Buying Lead Lists

Guest post by Heidi Thompson Stephanie and Jeff have said it themselves – buying email lists for your wedding business is a craptastic idea. Buying an email list full of dead emails belonging to people who are probably not interested in you so that you can spam them is not good marketing. This is the sort […]

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Big Day Beauty: 5 Ways to Attract Brides to Your Salon

Guest post by: Cassie Brewer Everyone loves a good wedding. It’s a magical day that will be remembered for years to come. However, weddings can be stressful for brides (and bridesmaids). It’s natural for everyone to want to look perfect for the photos and attendees. In many ways, Pinterest, Facebook, and social media have put […]

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