How to Make Clients Happier and Increase Your Bottom Line

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Guest Post by Ann Bennett There are probably as many ways to package wedding photography as there are wedding photographers. I’m not here to tell you that the way you do it is right or wrong. If it’s working for you and you’re happy and successful – then it’s probably right for you! I’m not an expert on wedding photography,

Why Selling Isn’t Evil

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Guest Post by Dan Waters Where does your dislike of salespeople come from? Is it those cold calls where the salesperson talks relentlessly at the speed of a race horse commentator? Perhaps it was a dodgy garage owner who promised one price and then ramped it up once their mechanic had your car in bits? Maybe you’ve experienced the persuasive

Paying For SEO vs. Bridal Magazine Ads: Which Gets More Leads?

Featured image for u201cPaying For SEO vs. Bridal Magazine Ads: Which Gets More Leads?u201d
Question: Am I better off investing my limited marketing budget in SEO or magazine advertising? “Good morning Stephanie & Jeff. I have been in business since 2006 as a wedding photography studio. We started small with 60 weddings per year and grew the company to about 300 weddings by 2010. In and around that time, the economy started hitting the

“How Much?” Emails: How to Turn Them into Booked Weddings

Featured image for u201c“How Much?” Emails: How to Turn Them into Booked Weddingsu201d
Question:  I’m an established DJ and my rates reflect that. How do I answer couples who email asking only about price? “Stephanie & Jeff: I’m at a funky place in my business, and I was wondering what your take is on what’s going on. I’m an established DJ / MC and have been in business for over 20 years.  In

5 Ways to Book More Valentine’s Day Engagements

Featured image for u201c5 Ways to Book More Valentine’s Day Engagementsu201d
Tis the season to get engaged!  While ⅓ of engagements happen between Thanksgiving and New Year’s Day, surveys predict that over 6 million couples will get engaged on Valentine’s Day. Think about it: all those Love Actually-loving, Notebook-watching couples who will very shortly be starting the bizarrely beautiful and positively stressful process of planning a wedding. How can you get

5 Ways to Book More Valentine’s Day Engagements

 

7 Lies of the Wedding Business

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I asked wedding pros this question in a recent survey: “What’s the biggest obstacle standing in the way of getting what you want?” There were a variety of answers: “Not enough time.” “I’m too busy.” “I don’t have a marketing budget.” “FEAR.” And one that was probably the closest to gospel truth: “The person standing in my way is me,

How to Market a Wedding Product

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Question: I’ve written a wedding speech book. How do I market a product rather than a service? “Hi, I’ve watched several of your videos and I had a question. I received your download a while back for which directories to submit to but I’ve written a wedding speech activity book and I was wondering, do you have a suggestions for

6 Steps to Booking Weddings With Trip Advisor For Honeymoon Travel & Destination Wedding Experts

Featured image for u201c6 Steps to Booking Weddings With Trip Advisor For Honeymoon Travel & Destination Wedding Expertsu201d
Search pretty much any destination wedding travel topic on Google and what comes up on the first page?  Go ahead, take a wild guess. Trip Advisor. It’s the best known and most widely used travel review site on the internet.  And it manages to appear EVERYWHERE in travel-related searches, like some sort of travel review fungus.  (Ick.  That was an

8 Ways to Prepare Your Wedding Business for the New Year

Featured image for u201c8 Ways to Prepare Your Wedding Business for the New Yearu201d
Now that the New Year is here- is your wedding business prepared? You’ve probably already finished the big things most wedding professionals do at the end of the year: take stock of what you have accomplished and set a goal to book more weddings for next year. But don’t forget to tackle the small stuff as well. These 8 things