Pricing psychology: Tricks so brides can’t say “no!”

Tricks so brides can't say "no!"

Pricing psychology is not a new phenomenon. In fact, even if you look at the words “pricing psychology” or “strategic pricing,” you intuitively know what it means. Overall, it’s a tactic that takes advantage of customers’ emotional responses to certain price points. Since you’re in the wedding business, you’ve seen more than one emotional response, […]

Click Here to Continue Reading...

4 Creative Bridal Show Strategies

If you go to a wedding show and do simply do what everyone else does, you’re not going to stand out. That’s how you blend in. That kind of defeats the purpose, right? WARNING: if you really want to get noticed, it means being different. It means taking a chance on something that might not […]

Click Here to Continue Reading...

5 Awful Sales Mistakes You Don’t Know You’re Making

I never planned on being a sales professional. Sales people are so maligned in our society that the “sleazy salesman” is an ugly stereotype. When I worked in sales for a health club, we weren’t even allowed to call ourselves sales staff to avoid the sleazy sales stereotype. My position was “membership coordinator.” Yeah, my […]

Click Here to Continue Reading...

What’s the Best Way to Reach Brides and Grooms?

“I’ve completed my wedding project of 10 songs written for every part of the wedding ceremony and reception. That easily means that I can do 30 emails in an auto response email campaign. “Is buying leads from a bridal show a good idea?   If so, at what price?  If not, what is a better idea […]

Click Here to Continue Reading...

5 Ways to Book Wedding Clients Without Meeting Them

By Megan Miranda With YouTube, Pinterest and other social media platforms, potential clients can learn a lot about you before you’ve even said hello. For this reason, brides may send you an email getting straight to the point — what are your prices? Read on to learn how to book this tech-savvy bride without ever […]

Click Here to Continue Reading...

7 Reasons Why Brides and Grooms Don’t Contact You

7 Reasons why Brides don't contact you

You’ve got people visiting your website, but no one fills out your contact form.  People stop by your booth at the bridal show, but don’t answer the phone when you call.  Your online advertising is sending you traffic, but no leads. What the heck is going on? Chances are good that you’re making one or […]

Click Here to Continue Reading...

3 Tips for Dealing with Bridezilla

By Ellenor Day-Lutz A wedding is one of the most important days in a woman’s life, as we all know.  It’s a special day where even the most relaxed of brides can get a little bit stressed. Will the dress I ordered 12 months ago fit me?  Will the cake make it to the reception […]

Click Here to Continue Reading...