3 Effective Online Marketing Strategies For Venues

Featured image for u201c3 Effective Online Marketing Strategies For Venuesu201d
  This is a sponsored post that contains affiliate links. SEO is actually pretty easy but people make it hard. Why do they make it seem harder than it is? Well, if you think about it the more confusing they make it seem, the more they can make you believe that you can’t do it. But the truth is you

How To Ease Anxiety – And Yourself – On Their Big Day

Featured image for u201cHow To Ease Anxiety – And Yourself – On Their Big Dayu201d
You don’t need me to tell you that weddings bring out a big ball of frazzled nerves and debilitating anxiety in a ton of people, even if they are only tangentially involved. What you might not realize is that some of that anxiety can’t even be traced to an obvious cause. Take, for example, this letter to advice columnist Carolyn

5 Steps to a Venue Sales Funnel That Fills Your Calendar

Featured image for u201c5 Steps to a Venue Sales Funnel That Fills Your Calendaru201d
This is a sponsored post that contains affiliate links.  If your goal is to increase bookings at your venue and drive higher sales and revenue, the easiest way to do that is by optimizing your sales funnel. You can think of your sales funnel as the entire process your customer has to go through from the moment they first find

How to Pre-Launch Your Venue for a Sold Out First Year

Featured image for u201cHow to Pre-Launch Your Venue for a Sold Out First Yearu201d
By Lindsay Lucas I’ve been an athlete my whole life. A tomboy through and through, you could usually find me sporting an oversized tee, break away adidas pants and my high top reebok sneakers. I looked good; or at least I thought I did. When I later hit adolescence, I quickly discovered how popular big name brands were. My parents worked

How To Incorporate Your Clients’ Profession In Clever Ways

Featured image for u201cHow To Incorporate Your Clients’ Profession In Clever Waysu201d
Let me give you a peak behind the curtain showing how I come up with story ideas. Normally, I just put “Wedding” into Google News, and skim articles until I find one that speaks to me. Today, however, I thought to myself, “what if I throw in ‘wedding’ plus a random word or place?” Hence, this evening’s search was “Wyoming

3 Things Engaged Couples Consider When Choosing Vendors and It’s NOT Price…

Featured image for u201c3 Things Engaged Couples Consider When Choosing Vendors and It’s NOT Price…u201d
This is a sponsored post. By Christine Dyer, Bridal Tweet We are usually quick to assume that price is the main factor for engaged couples as they plan their wedding. Yes, price is important but there are other factors that are just as influential. I personally believe that these three values can also help all of us to understand what

New, Non-Obvious Rules For Wedding Professionals

Featured image for u201cNew, Non-Obvious Rules For Wedding Professionalsu201d
Dow Jones’ Marketwatch, apparently looking to both branch out and create filler, has a column for wedding guests entitled “Remember these rules at the next wedding you attend.” The tips range from the fairly obvious to HILARIOUSLY obvious, and we will dissect them. I, for one, don’t want to dish out obvious advice. I want to my bleatings to have

What Wedding Guests Really Want

Featured image for u201cWhat Wedding Guests Really Wantu201d
As a wedding professional, it’s easy to fall into a rote questionnaire-esque checklist with clients. “Name? Wedding date? How many tables? What color linens?” And check, check, check mark everything off the list till you get to the end. Yes, it’s important to build relationships with your clients, but don’t let your clients forget that there are also real, live

The Way To A Couple’s Heart Is Through Their Stomach

Featured image for u201cThe Way To A Couple’s Heart Is Through Their Stomachu201d
So this story, about an Australian bride whose bouquet was made of donuts, hit my stream recently. It’s just what it sounds like. The pictures look…delicious. It wasn’t the bride’s idea directly, but she did win some sort of drumming-up-business contest with a dessert company that provided the bouquets. This is usually where I start making fun of the silly

How to Avoid “Idea Overload” at Wedding Conferences

Featured image for u201cHow to Avoid “Idea Overload” at Wedding Conferencesu201d
When I became a full-time wedding professional about 5 years ago, I discovered Book More Brides and, man, did I start studying! Since then I have attended wedding and marketing conferences (come see me speak about Pinterest marketing at this year’s Wedding MBA), taken classes with Book More Brides, and worked with a business coach. One of the most prominent things