The Pepsi Pizza Hut Wedding: How To Build Your Business With Sponsored Partnerships

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There are those of us who abhor any sort of tackiness, those of us who embrace it, and those who fall somewhere between the different extremes. Among those who embrace tackiness are this couple, although they tried to make it as untacky as possible. I’ll save you a click: The couple is having different elements of their wedding sponsored by different

The One & Only Secret to Getting Wedding Leads from Instagram

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A few days ago, I got to cross “DJing at Victoria’s Secret” off my bucket list!!! How did the store manager find me? Instagram. Last week, I was contacted about DJing at a very cool event that’s right up my alley—She Rocks 2017. The contact form read: “…we are still in need of a badass lady DJ and a photobooth.

3 Ways to Make Your Wedding Business a Work of Art

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HuffPost today alerted me to a wedding portrait a bride’s mother had commissioned that, if you’re a pop culture/sci-fi geek, is pretty amazing. It’s like a Where’s Waldo, or, if you prefer, a Sgt. Pepper’s Lonely Hearts Club Band album cover. I see Captain America! I see Jon Snow! I see Groot! The painting was done by a Marvel artist,

Event Nightmares: The Mummy That Ate My DJ Gig

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I made a huge, embarrassing mistake in our first year as DJs. It’s so bad I still cringe thinking about it. Here’s the story: A friend of a friend had “connections” at a local summer camp and they were auditioning new talent. The hours were short, the pay was good, and we had an in. The catch: we needed to

What Do You Think of Naughty Wedding Pics?

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Cyprus is a popular country for destination weddings. Great weather year-round, beautiful vistas, and holy orthodox churches who are all too happy to marry tourists, if that’s your thing. Indeed, it’s the orthodoxy of the church vs. the, shall we say, free-spirited nature of some tourists that have caused some recent discord. A couple getting married at one of those

8 Wedding Apps Your Couples Are Using

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As important as it is to make sure your professional website is wedding day photo-perfect, it’s also important that you make sure you know where else brides and grooms are going, technology-wise. Like it or not, apps aren’t going anywhere, and it’s possibly even more evident in the wedding industry, where app creators have seen an opportunity to make big

How Venues Can Get an Unfair Technology Advantage

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This is a sponsored post that contains affiliate links.  One of my favorite business books is called Scaling Up by Verne Harnish. It’s the updated version of The Rockefellar Habits, which was a best-selling business book for a long time and is still highly regarded as one of the classics. It’s a must read! In the book, Verne mentions that

Diversify! Make More Money By Charging Your Clients Less

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In London, some folks are getting ready to open up something of a wedding superstore. You’ll be able to buy dresses and tuxes there, but that’s only the beginning. You can order stationary. Test out the fare of, and book, caterers. Ditto for DJs, who will have sample recordings and videos. Wedding insurance. EVVVVERYTHING. By Gadfrey, you can even book

Modern Sales: Best Practices For Venues

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This is a sponsored post that contains affiliate links.  The world is changing at a rapid rate. In fact, Moore’s Law suggests that technology is improving at an exponential pace every year. Consumers are also adapting. At the time of writing this ebook, Jeff Bezos of Amazon has recently become the world’s wealthiest person. E-commerce is stripping away business at

The Epic Blog Categorizing Battle: Dewey Decimal System v. Google

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There really is no worse feeling than realizing mistakes you made before you even started a project can prevent your project’s success….rrrrr! Publishing a blog is a project, and about 99.9% of our wedding blogs are destined for not-greatness before we ever even publish our first blog post. Why you ask?  It’s not because you don’t have great content. It’s