The #1 marketing resource for the wedding industry
Las Vegas. Sin City. Land of Elvis, Entertainment Capital of the World, internationally famous monument to 24 hour sensory indulgence. Jeff and I visited Las Vegas last week to present at the Mobilebeat Convention (Shout out to our DJ brothers and sisters!) and I found myself wondering… What Las Vegas teach us about the wedding […]
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What’s the first question a bride or groom asks when they contact you? Come on. Don’t be shy…tell me. HOW MUCH? About 95% of couples ask the price question right away. Even before they they ask if you’re available for their date! It’s enough to make me wanna tear my hair out by the roots. […]
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Wouldn’t you love to know that brides and grooms were going to be crazy for your product, service or package…before you went to all the trouble of making it? Here’s the tale of woe for most wedding professionals: they have a really good idea (at least, they’re pretty sure it’s a really good idea) and […]
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We know that brides are on Pinterest. Statistics tell us that approximately 80% of Pinterest users are women. Here is how Pinterest defines its primary uses: “People use boards to plan their weddings, decorate their homes, and share their favorite recipes.” There’s no doubt that many of the brides you want to reach are on […]
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Question: How can I get backlinks for my website and raise my page rank? I’m looking for ways to promote my wedding band, especially finding ways to get links back to my website to build page rank and increase listings in the serps. Do you have a book or video that i could purchase which […]
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What is the goal of your wedding business? There are a lot of ways to answer that question. You might answer with a lofty mission statement, “to provide couples with the best wedding EVER!” Or you could list the awesome features of your product or service. You could say simply, “My goal is to make […]
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When we got married, I really didn’t know a thing about weddings. But since Jeff is a professional musician and I’m a lifelong music lover, I did know one thing: I didn’t want a cheesy wedding DJ. The idea of some obnoxious guy throwing leiis at my guests and making them do the Chicken Dance […]
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Question: Has Facebook advertising killed free marketing for businesses? Hey Steph, I wanted to ask you if you have heard much about Facebook changes that force you to pay to reach fans from your business page. I know that reach has been limited by an algorithm, but I’m hearing that a post might only reach […]
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A few weeks ago, a question was posted on LinkedIn by a wedding vendor asking for advice for her very first bridal show. Whether you’re a veteran or a newbie, follow these bridal show tips from real wedding pros to make the most of your experience. 1. Have a booth that stands out from the […]
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Question: Who said you’re going to make a good living as a wedding vendor? Interesting survey and results… [The survey referred to found the 47.9% of wedding vendors make LESS THAN $25,000 per year, which is not a livable, full-time wage in most areas. Get the full survey results here.] However, I need to ask […]
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We empower wedding professionals who are awesome at what they do…but not so good at marketing and promoting…with strategies that will double your bookings and allow you to increase your price up to 70% and still book your calendar solid.
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