The #1 marketing resource for the wedding industry
Question: Who said you’re going to make a good living as a wedding vendor? Interesting survey and results… [The survey referred to found the 47.9% of wedding vendors make LESS THAN $25,000 per year, which is not a livable, full-time wage in most areas. Get the full survey results here.] However, I need to ask […]
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In case you missed the latest blow to the wedding industry, last Friday 20/20 released an expose’ using sound bites from wedding pros and wedding marketing educators to support their attack in Wedding Confidential: Industry Secrets. Here’s a direct quote from the promos, “Learn the tricks the wedding business uses to rip off unsuspecting lovebirds…” […]
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What will this next year hold for the wedding industry? Will the newest styles and trends will knock our socks off…or leave us gagging? I’ve scoured the Cyberverse in my quest for the latest 2013 wedding predictions far and wide. Welcome to the wild, wacky world of this year’s wedding trends. #1 – Bold, Intense […]
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It’s simply not true that all brides and grooms care about is PRICE. I know it feels that way when you get hit with the “price question” in every email and phone call, but it’s not. Consider this… High Price = High Value Low Price = Low Value We’re conditioned to look at price as […]
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Here’s something kind of shocking: when we ask wedding vendors, “How much do you need to make with your wedding business to have the lifestyle you want?” most of them can’t answer the question. They simply don’t know how much it costs to run the business, and how much more it would cost to have […]
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I talk to wedding vendors almost every day. They are my clients, my peers, and my friends. Lately I’ve been searching for the answer to one thing… What makes the difference between the wedding vendors who PROSPER during difficult economic times and the ones who SUFFER? Jeff, full of compassion as he is, likes […]
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Are Your Emails Banished to the Bride’s Spam Folder? One of the strategies we recommend to improve your email response from brides and grooms is to include your photo and links in your email signature. Pros of the Image Email Signature It presents you as a “real” person, making you more likeable, so that couples […]
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Last week we surveyed our audience of wedding professionals to find out what your biggest challenges are and what we can do at Book More Brides to make your life a whole lot more profitable and FUN. We promised to use these results to improve the articles and videos we make this year (I do […]
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Question: What Drives Brides to Free Ads, Especially If One is 37 Pages Down the Line? Hi Stephanie. I am thrilled with the report and templates! I feel like such an idiot at not being able to grasp so simple and fundamental as the information in your report. Well worth it and I am now […]
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New Year’s resolutions are for the birds. Literally. Take them out of your psyche and toss them on the ground like stale bread crumbs and let the birdies peck them up and make some good use of them. I’ve been ranting about the uselessness of resolutions and focusing on goal setting activities that actually work […]
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