7 Reasons Why Hiring an Amateur Photographer For Your Wedding Is a Huge Mistake

Featured image for u201c7 Reasons Why Hiring an Amateur Photographer For Your Wedding Is a Huge Mistakeu201d
When you start planning your wedding, you enter into a whole new world that can come with a shockingly high price tag.  It’s natural to look for places to cut corners, but here are some facts to consider before hiring an amateur photographer for your wedding day. 1. The number one regret of couples after the wedding is not investing

Why Brides Leave Your Website and How to Fix It

Featured image for u201cWhy Brides Leave Your Website and How to Fix Itu201d
I’m sure you’ve heard the saying, “you never get a second chance to make a first impression.”  But do you realize this also applies to your wedding business website? With engagement season in full swing, it’s important to be prepared for the couples that will be searching for your services online. Take a look at your website with fresh eyes

7 Ways To Do Business As Usual When You’re SICK

Featured image for u201c7 Ways To Do Business As Usual When You’re SICKu201d
This article was inspired by a true life story, because at the time that I am writing this I am home sick in bed. If you are like me, then you cannot just lay back and fall asleep when there is work to be done and life happening around you. So if you have a laptop by your side and

6 Ways to Engage Fans on Facebook

Featured image for u201c6 Ways to Engage Fans on Facebooku201d
Do you ever feel frustrated getting fans to interact with your Facebook page? Whether you post multiple times a day or just once a week, not getting a response can be enough to make you rethink posting at all. Did you know that Facebook recently announced a change to their algorithm that allows stories that are getting more engagement to

Black Friday Cyber Monday Holiday Triple Play Special…78% Off!

Featured image for u201cBlack Friday Cyber Monday Holiday Triple Play Special…78% Off!u201d
What is it? You get 3 of our most popular training programs at 78% off. The Bootstrapper’s Bible: Free & Cheap Marketing That Really Works The Price Shopper Formula: How to Get Brides OFF Price and Book More Weddings 21 Must Have Free Tools to Turbo Charge Your Wedding Biz When? Starting now! Why You Need to Move FAST We’re

Bridal Lead Services: Are They a Waste of Money and Time?

Featured image for u201cBridal Lead Services: Are They a Waste of Money and Time?u201d
Question: What lead generation companies will provide worthwhile leads for us? “Hi Stephanie & Jeff, We have centered our marketing efforts around resellers, as in caterers, planners, etc. offering them preferred vendor status on our website, etc. in exchange for referrals and have found this to be, for the most part unproductive. Either those vendors / venues  have established relationships

Google’s Hummingbird Update: What Does It Mean For Your Wedding Business?

Featured image for u201cGoogle’s Hummingbird Update: What Does It Mean For Your Wedding Business?u201d
Every time Google rolls out a new algorithm update, the SEO world collectively holds its breath and waits to see whose websites get the dreaded Google slap.  We’ve suffered and survived through Panda and Penguin, but this recent Hummingbird update is different. This isn’t just an adjustment to Google’s algorithm; it’s an entirely new search engine.  If we think about

Are You Guilty of This Common Oversight That Damages Your Client Relationships?

Featured image for u201cAre You Guilty of This Common Oversight That Damages Your Client Relationships?u201d
Last month we hired a new programmer to redesign our website.  We plunked down a pretty sizable deposit to make that happen. So when I forked over the cash and didn’t hear back from the programmer for over a week, I started getting nervous.  I emailed him once.  Again.  No response. Did he get the payment?  Was something wrong?  Did

How NOT to Handle a Negative Review

Featured image for u201cHow NOT to Handle a Negative Reviewu201d
In the wedding industry emotions can run high for both clients and vendors. Even if you are putting forward your best work a time may come when you encounter negative comments about your wedding business, whether in an online review or through social media. While this can be frustrating, it might surprise you to know that many prospective clients won’t

4 Compelling Reasons to Hold a Black Friday or Cyber Monday Sale

Featured image for u201c4 Compelling Reasons to Hold a Black Friday or Cyber Monday Saleu201d
Black Friday and the holiday buying season is almost upon us!  Are you planning an event to kick start holiday spending for your wedding business? Confession: I hate shopping.  Black Friday is my worst nightmare.  I never go near the stores after Thanksgiving, and I’m afraid of my email on Cyber Monday because of the deluge of sales and offers.