The #1 marketing resource for the wedding industry
This was the REAL title of Marc MacIntosh’s presentation at the Wedding MBA last week. He eviscerated the crappy marketing and bad advertising practices that permeate the wedding industry. Sometimes the truth hurts, but we can all learn from it. “We all tell the bride about the importance of hiring a professional and […]
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“What’s hot in weddings these days?” she asks. I think back over my weddings from the past year, and even though we live less than two hours away from New York City, I know that we’re not on the cutting edge. Chevron? Pink and green? Wait—that was last year! Thankfully, Laura Cave of the Knot […]
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Confession: I stole the apps on this list from Sonny Ganguly of Wedding Wire. In his presentation at the Wedding MBA 2013 called, “Planet of the Apps,” he shared 36 of his favorite apps you can use for your wedding business. Honestly, I couldn’t write fast enough to keep up! Here are the ones […]
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Last week at the Wedding MBA, Sonny Ganguly of Wedding Wire once again blew our collective minds. This time he shared his ambitious goal: to get 100% of wedding professionals to go mobile by next year. Why is going mobile so important to your wedding business? Check out these eye-opening statistics: In 2014, the amount […]
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Last month a journalist from our local newspaper called to interview me for an article she was writing about green weddings. Would I be interested in answering a few questions about how couples could plan an environmentally friendly wedding? Do I mind if she quotes me? Would I mind. Seriously? A good number of […]
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The wedding industry is a competitive one. You may find yourself scrambling to book brides and find new clients. What’s a wedding vendor to do? Nowadays, you’ve got to get creative. Here are a few slightly unconventional ways to get your name out there that are sure to have the brides fighting each other for […]
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When our wedding professional friend (we’ll call him David) shared his internet horror story, my jaw dropped. Five years ago, David was a well-known, successful videographer specializing in weddings. One of his brides called him to complain after her video was delivered; the video was late, footage was missing and she wanted a refund. Because […]
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Four months ago, I had a nervous breakdown over my laptop. “I can’t do it!” I screamed to Jeff, pounding my fists into my thighs. “I need help!” There was simply too much to do and I was overwhelmed. Book More Brides was growing by leaps and bounds…but so were my responsibilities. I had simply […]
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Question: Another wedding pro is bad mouthing us to our brides. What should we do? Hi Stephanie! I noticed that couples we met with weren’t hiring us, which was unusual because we used to have a very high booking rate. Then I found out that another wedding vendor I’ve been referring has formed a […]
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Sometimes, a wedding blog can provide even better advice than their maid of honor. And for wedding bloggers, this is good news. According to FactBrowser, 61 percent of U.S. online consumers have made a purchase based on recommendations from a blog. But without an interesting blog title to grab brides’ attention, the rest of your […]
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