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Question: My leads have slowed since I took time off my wedding business earlier this year. How can I boost my business quickly? “My biggest frustration atm is that I know I am an expert in my field, I have been a celebrant for over 10 years now and for the most of that time […]
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One hot summer day when I was a little girl, I decided to sell lemonade. I’d seen my friend, Sally, selling out the week before and I wanted to make some money. My little brother and I mixed up a pitcher of Lipton lemonade, then spent hours coloring signs with wobbly letters: “Lemonade 50 cents!” […]
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What most couples who are planning a wedding don’t know is that saving money by hiring an amateur DJ for your wedding comes with a high price tag. Before you make a decision you regret, here are some things you need to know. 1. There’s a high probability that a cheap (or free) DJ won’t […]
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It happened weeks ago, but I’ve been procrastinating about writing this article because frankly, I’m embarrassed. Here’s how it went down… We presented at the Wedding MBA in Las Vegas (a fantastic experience, by the way, if you can go) and we were given an exhibition booth. It’s a lot like a bridal show booth, […]
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Confession: I am obsessed with email. I’m obsessed with learning what gets people to OPEN emails, CLICK through and take ACTION. It’s part of my mission to reveal the secrets of capturing more leads and turning them into booked weddings with “wicked smart” follow up that works. Your email subject is the #1 factor determining […]
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This message is for any wedding pro who’s afraid to go for what you REALLY want because of what people will think. Earlier this month, Jeff and I presented at the Wedding MBA before over 1,000 wedding professionals. It was by far the largest audience we’ve ever addressed in person. (Jeff’s thoughts just before going […]
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Do you think the most successful people stepped on others to get where they are? I’ve met a lot of wedding pros who believe that those who cheat get ahead in business. Sadly, some believe that’s the only way to be successful. And while selfish cheaters may get ahead in the short term, it just […]
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A bride called me the other day with this question, “Does your DJ service offer iPod rental? I don’t need a DJ or MC; we just want to pick out the music.” As much as it makes me want to scream in frustration, I honestly can’t blame her for asking. She doesn’t know the risks […]
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This was the REAL title of Marc MacIntosh’s presentation at the Wedding MBA last week. He eviscerated the crappy marketing and bad advertising practices that permeate the wedding industry. Sometimes the truth hurts, but we can all learn from it. “We all tell the bride about the importance of hiring a professional and […]
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“What’s hot in weddings these days?” she asks. I think back over my weddings from the past year, and even though we live less than two hours away from New York City, I know that we’re not on the cutting edge. Chevron? Pink and green? Wait—that was last year! Thankfully, Laura Cave of the Knot […]
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