How to Build Your New Wedding Business by Word of Mouth

Featured image for u201cHow to Build Your New Wedding Business by Word of Mouthu201d
It’s a jungle out there, and we’re not talking jungle-themed weddings — which sound kind of cool. More than 2.1 million people were married in the U.S. in 2012, and the average wedding now costs more than $25,400, according to The Wedding Report. This is excellent news for anyone who has ever wanted to break into the business. But it

8 Ways to Prepare Your Wedding Business for the New Year

Featured image for u201c8 Ways to Prepare Your Wedding Business for the New Yearu201d
Now that the New Year is here- is your wedding business prepared? You’ve probably already finished the big things most wedding professionals do at the end of the year: take stock of what you have accomplished and set a goal to book more weddings for next year. But don’t forget to tackle the small stuff as well. These 8 things

5 Ways to Get Clients When Starting Your Wedding Business

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When you are just starting out in the wedding industry, how do you get new clients? If you think it will be easy to become successful working lavish weddings straight out of the gate, you may need a reality check. It’s more likely you will need to become great at marketing if you want to build a profitable wedding business.

Why Bridal Show Marketing Doesn’t Work For You

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I was four years old the first time I was stung.  I was running barefoot through the grass and…yowsers!…stepped on a bee. For days I was terrified to go outside, convinced that I’d be stung again. But my mother promised that I wouldn’t get stung as long as I wore shoes.  Finally reassured, I pulled on my flip flops and

How to Book More Weddings in 2014: Goals, Leads, Smart Marketing

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When you think about 2014 do you get excited…or scared? Jeff and I have bundled some of our biggest takeaways from this year into our new holiday video so that you can hit the ground running in the new year. Here’s just some of what you’ll learn in this video: How to program your brain to hit your income goals

3 Strategies For More High Quality, Word of Mouth Leads For Your Wedding Business

Featured image for u201c3 Strategies For More High Quality, Word of Mouth Leads For Your Wedding Businessu201d
What’s the very best source of leads for your wedding business? If you ask wedding vendors, it’s pretty much unanimous: word of mouth. These leads come from either the people who’ve seen you in action or referrals from clients who have used your services. These leads are high quality because they already understand your value and you don’t have to

How to Break Into the Wedding Business

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Question: We already have a successful business in the corporate market.  How do I start offering our services for brides and grooms? “Hi Stephanie, We are a 60 year old company. In essence, we pioneered the AV rental and production business in this market. We have a very strong corporate presence and are involved with almost every corporate event for

How to Build Trust in Your Wedding Business

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Is your wedding business trustworthy? When it comes to once-in-a-lifetime events like weddings, trust is very important. Most couples are anxious about the big day and worried that something might go wrong.  They want to know that you will follow through and make their wedding day the best it can be. So how do you build trust? If many of

7 Reasons Why Hiring an Amateur Photographer For Your Wedding Is a Huge Mistake

Featured image for u201c7 Reasons Why Hiring an Amateur Photographer For Your Wedding Is a Huge Mistakeu201d
When you start planning your wedding, you enter into a whole new world that can come with a shockingly high price tag.  It’s natural to look for places to cut corners, but here are some facts to consider before hiring an amateur photographer for your wedding day. 1. The number one regret of couples after the wedding is not investing

Why Brides Leave Your Website and How to Fix It

Featured image for u201cWhy Brides Leave Your Website and How to Fix Itu201d
I’m sure you’ve heard the saying, “you never get a second chance to make a first impression.”  But do you realize this also applies to your wedding business website? With engagement season in full swing, it’s important to be prepared for the couples that will be searching for your services online. Take a look at your website with fresh eyes