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It’s not often I laugh out loud at ads, especially in my Facebook feed. But last week I came across a video ad that had me busting a gut. In fact, I immediately played the video for two other people, as delighted with the message as with the fine example of viral marketing. Uh, yeah. […]
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What could Genius do if you get out of the way? Two weeks ago I attended an event with Michael Neill called “Genius Catalyst.” We gathered in Santa Monica, California to explore the nature of Infinite Genius and inspired creation. The weekend was full of provocative conversations and exercises. One was particularly memorable. I’ll call […]
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Yesterday I spoke to a business coach who had NO IDEA what her genius is. When I asked about her business speciality, she said, “I’m a business coach for women who want to start a business.” BORING. Like most people, she was flummoxed about what she does really, really well — not to mention clueless […]
Click Here to Continue Reading...It’s almost time for the ball to drop as we celebrate the arrival of the New Year 2019. I can hardly believe it! Since I kicked New Year’s resolutions to the curb years ago because they’re both inauthentic and ineffective, I prefer to sashay into 2019 a little differently. The end of the year is […]
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Sometimes I treat my business like an old work horse. When things are going well, I keep pushing her. “C’mon, Bessie! Go, go, go!” When things aren’t going so well, I curse and swear and threaten to turn her in for a new model. In the toughest moments and the busiest times, it’s important to […]
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I got my legs professionally waxed this week. (You’re welcome for the visual OUCH.) Something interesting happened: I walked in planning to spend about $150 and ending up with a bill of $219.80. Was I ripped off? Brainwashed into overspending? Confused by the inhalation of perfumes and tonics? Nope. I was HAPPY about it. I […]
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How much would you pay for a $20 pair of shoes? Before you answer that question like a wise ass (Handsome Jeffrey!) check out this story. Payless Shoes, famous for their cheap footware, recently did an experiment. They rented out a former Armani storefront, stocked its shelves with $19.99 heels and $39.99 boots and set […]
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This is a sponsored post. By Christine Dyer, Bridal Tweet Whether you are developing a website, advertisement, email, or Facebook post, it is critical that you tap into both the emotional and rational needs of engaged couples. The key is to understand what those needs are. For wedding marketing to be effective, I believe it […]
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By Kylie Carlson, International Academy of Wedding & Event Planning That critical time of year is here, when wedding pros prepare for the New Year by forecasting all of the upcoming trends. Our fourth annual International Wedding Trends Report is full of the latest predictions by the industry’s most trusted experts. We’ve included highlights of […]
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Recently, 80 zillion men and women who just OMG love the royals got something new to squee about: the upcoming nuptials of Prince Harry and American actress Meghan Markle. I expect Twitter and Instagram to explode during the actual ceremony. I mean that literally. Your computer, if you have the misfortune to be logged on […]
Click Here to Continue Reading...Download the free report and email template to turn “How much?” emails into booked weddings.
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We empower wedding professionals who are awesome at what they do…but not so good at marketing and promoting…with strategies that will double your bookings and allow you to increase your price up to 70% and still book your calendar solid.
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