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You don’t need me to tell you that weddings bring out a big ball of frazzled nerves and debilitating anxiety in a ton of people, even if they are only tangentially involved. What you might not realize is that some of that anxiety can’t even be traced to an obvious cause. Take, for example, this […]
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This is a sponsored post that contains affiliate links. If your goal is to increase bookings at your venue and drive higher sales and revenue, the easiest way to do that is by optimizing your sales funnel. You can think of your sales funnel as the entire process your customer has to go through from […]
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By Lindsay Lucas I’ve been an athlete my whole life. A tomboy through and through, you could usually find me sporting an oversized tee, break away adidas pants and my high top reebok sneakers. I looked good; or at least I thought I did. When I later hit adolescence, I quickly discovered how popular big name […]
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Let me give you a peak behind the curtain showing how I come up with story ideas. Normally, I just put “Wedding” into Google News, and skim articles until I find one that speaks to me. Today, however, I thought to myself, “what if I throw in ‘wedding’ plus a random word or place?” Hence, […]
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This is a sponsored post. By Christine Dyer, Bridal Tweet We are usually quick to assume that price is the main factor for engaged couples as they plan their wedding. Yes, price is important but there are other factors that are just as influential. I personally believe that these three values can also help all […]
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Dow Jones’ Marketwatch, apparently looking to both branch out and create filler, has a column for wedding guests entitled “Remember these rules at the next wedding you attend.” The tips range from the fairly obvious to HILARIOUSLY obvious, and we will dissect them. I, for one, don’t want to dish out obvious advice. I want […]
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As a wedding professional, it’s easy to fall into a rote questionnaire-esque checklist with clients. “Name? Wedding date? How many tables? What color linens?” And check, check, check mark everything off the list till you get to the end. Yes, it’s important to build relationships with your clients, but don’t let your clients forget that […]
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So this story, about an Australian bride whose bouquet was made of donuts, hit my stream recently. It’s just what it sounds like. The pictures look…delicious. It wasn’t the bride’s idea directly, but she did win some sort of drumming-up-business contest with a dessert company that provided the bouquets. This is usually where I start […]
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When I became a full-time wedding professional about 5 years ago, I discovered Book More Brides and, man, did I start studying! Since then I have attended wedding and marketing conferences (come see me speak about Pinterest marketing at this year’s Wedding MBA), taken classes with Book More Brides, and worked with a business coach. One […]
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Hey, do you want to be the most BADASS WEDDING PROFESSIONAL EVER?!? Are you trying to be a WEDDING PRO SUPERHERO??? Then let it be known that nothing as piddly as a hurricane will stop you from performing your duties on that bride and groom’s special day. I am writing this while Hurricane Irma is […]
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