How to Romance the Venue and Earn Referrals Without Being a Kiss Up

Featured image for u201cHow to Romance the Venue and Earn Referrals Without Being a Kiss Upu201d
Question: I’m meeting with a wedding venue so we can (hopefully) become a preferred photographer.  What should I do to build this relationship? “We’ve been granted a meeting with a Wedding Coordinator / Manager for a Venue here in Georgia we want to work with. Our goal? Inclusion into their preferred vendors listing which they post directly on their website.

5 Ways to Book More Valentine’s Day Engagements

 

7 Lies of the Wedding Business

Featured image for u201c7 Lies of the Wedding Businessu201d
I asked wedding pros this question in a recent survey: “What’s the biggest obstacle standing in the way of getting what you want?” There were a variety of answers: “Not enough time.” “I’m too busy.” “I don’t have a marketing budget.” “FEAR.” And one that was probably the closest to gospel truth: “The person standing in my way is me,

4 Ways to Attract and Book High Paying Weddings

Featured image for u201c4 Ways to Attract and Book High Paying Weddingsu201d
Question: How do I attract more high-end couples? “We are a wedding venue and thanks to the Wedding Blueprint and the techniques in the program we have increased our wedding bookings.  Our goal is to book higher end brides who want all-inclusive packages. Most of our brides to date have been budget brides in the $5-10K range. The majority of

Dealing With Grumpy Clients Who Only Care About Price

Featured image for u201cDealing With Grumpy Clients Who Only Care About Priceu201d
Question:  I tried to get past the price question with a prospective client but it didn’t work – what did I do wrong? I just had a call come in from a mother of the bride: I start to go through the rapport building questions and she says, “What does any of this have to do with giving me a

Is Your Digital Footprint Hurting Your Wedding Business?

Featured image for u201cIs Your Digital Footprint Hurting Your Wedding Business?u201d
When a prospective client searches for you online, will they find any ‘digital dirt?’  Online search results can be the first impression of your wedding business. Is your digital footprint hurting or helping you? A digital footprint is a record of everything that you have ever clicked on, posted, commented on, uploaded or saved online. This can reveal a trail

5 Strategies to Be More Productive in Your Wedding Business

Featured image for u201c5 Strategies to Be More Productive in Your Wedding Businessu201d
Do you ever feel like there are not enough hours in the day to get things done? Whether you are juggling your wedding business with a full-time job or a family, staying on top of everything can be a challenge. There are several things that may be costing you precious time. I stumbled upon this article from Entrepreneur “7 Ways

Wedding Industry Trends: January 2014 Survey Results

Featured image for u201cWedding Industry Trends: January 2014 Survey Resultsu201d
The results of our January 2014 Wedding Pro Survey are in! Before we dive into the goodies, I’d like to answer this question: Why do we bother with all this? It costs us both time and money to make this survey happen, but you better believe we know it’s worth it!  We do it because… It connects us to who

Is Your Age Killing Your Wedding Business?

Featured image for u201cIs Your Age Killing Your Wedding Business?u201d
Question: I had my worst year ever. I’ll be 67 soon – do you think my age is killing my business? Dear Stephanie and Jeff, I live in a small town.  I used to DJ at several of the local radio stations and have been in the DJ business more than 25 years.  This was my worst year ever.  Not

How to Create a Facebook Page for Your Wedding Business

Featured image for u201cHow to Create a Facebook Page for Your Wedding Businessu201d
Is your wedding business Facebook page optimized to get real leads, not just fans and ‘likes’? Did you know most wedding professionals are setting up their page the wrong way? We’ve put together this video to show you how to set up a Facebook page for your wedding business that generates real leads that you can turn into booked weddings.