4 Simple Ways To Increase Your Bottom Line

Featured image for u201c4 Simple Ways To Increase Your Bottom Lineu201d
Guest post by Amy Green and Melanie Marconi, BDI Events. We founded our corporate event planning business ten years ago. The first few years were smooth sailing with predictable growth, and then…the Crash of 2008 hit! All of a sudden, our goals turned from increasing profit to cutting expenses, streamlining operations and holding tight to clients, even though some were

Does Google Adwords Work For a Wedding Business?

Featured image for u201cDoes Google Adwords Work For a Wedding Business?u201d
Does Google Adwords Work For a Wedding Business? “How effective are Google Adwords? Though I have a regular controlled ad budget running, I have not been able to convert any leads! Is there something I am doing wrong?” Answer: Depends on what you do with it.  🙂 Does Google Adwords work?  There are thousands of businesses, including wedding businesses, who

Are Your Wedding Business Prices Too Low?

Featured image for u201cAre Your Wedding Business Prices Too Low?u201d
With booking season around the corner, it’s a good time to take a look at your pricing and packages before you start meeting with new brides and grooms. How do you know if you need to make a pricing change? Check out the signs below – they are an indication that you are due for a price increase. 4 Signs

Google’s New Update: Is Your Wedding Business At Risk?

Featured image for u201cGoogle’s New Update: Is Your Wedding Business At Risk?u201d
Big Changes (and a Penguin!) Are Coming to Google’s Search Engine Results Every business owner wants to see their company name on Page 1 of Google, and if you’re following best practices, Google’s new “Penguin” wants to help you get there too.  Learn more about the history of Penguin updates here. If you only read one article on Search Engine

How to Turn an Upset Bride into a Loyal Client

Featured image for u201cHow to Turn an Upset Bride into a Loyal Clientu201d
With emotions running high in the wedding industry there may be a time when you’ll have an upset bride or groom on your hands. Whether you’ve screwed up or you feel the couple is overreacting, it is important to your wedding business reputation that the situation is resolved.  So what should you do? In this Forbes article, customer service consultant

How Do I Get Couples to Hire Me Sooner?

Featured image for u201cHow Do I Get Couples to Hire Me Sooner?u201d
“My biggest frustration is unrealistic expectations. I teach Brides and Grooms how to dance for their wedding. Many of them believe I carry a magic wand and I can make them instant dancers days before their wedding. However down here in reality, it takes 3 to 6 months to feel adequate dancing with a partner (on dancing with the stars

3 Signs That You Need to Dump a Prospective Bride

Featured image for u201c3 Signs That You Need to Dump a Prospective Brideu201d
Landing new clients is like dating – there are some brides and grooms you click with and others you don’t. While turning down work can seem like the kiss of death for your wedding business, there are times when saying “I’m just not that into you” can actually be a good thing.  When you come across couples who trigger the

Stop, Thief! Someone’s Stolen Your Website Content

Featured image for u201cStop, Thief!  Someone’s Stolen Your Website Contentu201d
Eight years ago, our wedding business website was stolen. We stumbled on it by accident.  It had the same retro images and fonts and much of the same text, but it was someone else’s domain. It happened again two years ago.  Jeff was clicking around online and landed on a duplicate Book More Brides website in another country!  They’d stolen

How Do You Get Couples to Commit to Booking You When You Meet For the First Time?

Featured image for u201cHow Do You Get Couples to Commit to Booking You When You Meet For the First Time?u201d
The first step in booking the couple at the meeting starts BEFORE the meeting.  You need to preframe what’s going to happen to stack the deck in your favor. Before the meeting: Give the couple a simple “homework assignment.”  Ask them to fill out a short questionnaire or visit specific pages on your website that contain rave reviews from your

The Secret Email Spam Problem No One Warns You About

Featured image for u201cThe Secret Email Spam Problem No One Warns You Aboutu201d
What this wedding photographer was sharing horrified me. “Our email inquiries dropped. I thought we just needed to do more marketing,” he said. “Then we finally figured it out. The email notifications from the contact form on our website were going straight to our Spam folder. We’d been missing every single inquiry from our contact form…for the last two years!”