5 Reasons to Do Video Marketing For Your Wedding Business

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Video is one of the most powerful and underused marketing tools for your business. The results of our own surveys as well as other more scientific studies reported online reveal the truth: most of your customers prefer video to any other medium. Still not convinced?  Check out these compelling reasons why you should be using video. 1.  Video helps more

How Can I Attract Couples to My Niche Wedding Blog?

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 “Thank you very much for sharing some great info and wonderful advice. “My daughter got married last year, and while planning for it, I realized as a American-Muslim community, we don’t have much in the way of planning, it was all through word of mouth. Besides the blog we have spent a lot of effort on social media, but building

3 Signs It’s Time to Fire a Client

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Sometimes you just have to let them go. When we started our DJ business, the first were the class reunions.  Ugh. These clients had no budget for entertainment and the guests never wanted to dance.  All they wanted was to talk and catch up.  And God forbid you ended up with a school that had a long-standing rivalry.  Still gives

What’s the Best Way to Follow Up After a Bridal Show?

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“After watching your videos and doing my first email blast to my bride list from a recent bridal show I was at,  What is generally the next step, Phone call?  Another Email? “I don’t have an issue following up with a call but how long does one generally wait before a second touch attempt?” Answer: Follow up fast with multiple

How to Beat Wedding Business Burnout

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At the end of a busy wedding season it’s normal to feel a little burnt out. After all, months of dealing with heavy workloads and demanding clients will affect anyone. Here are 5 steps to take to beat wedding business burnout and get ready for the next booking season: 1. Take a Break Whether it is a week-long vacation to

How to Use Photos Online Without Getting in Trouble

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Question: How can I  use other people’s photographs on my blog? “I’m not necessarily bothered about real weddings… it’s more pictures of the flowers, cakes, etc. that I’d like to use, but I’m really unsure about the rules. The more I look, the more confused I get. Some people say don’t do it, others say get permission beforehand, others say

6 Steps to be More Effective on Social Media

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Social media can either be a great way to generate new bridal leads or a big waste of time, depending on your social media plan. Don’t have one? Start now to stop wasting your time and make social media count for your wedding business. Here are 6 Steps to a Social Media  Plan: 1. Set Your Goals Do you want

How Can I Network to Get Leads On Facebook?

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Photo credit: StartBloggingOnline.com How Can I Network to Get Leads On Facebook? “I’ve heard that Facebook is great for networking with other wedding professionals, so I’d like to connect with them there. I have no problem finding their businesses pages, but I’m having a hard time finding their personal profiles. How can I easily find and ‘friend’ with other wedding

4 Simple Ways To Increase Your Bottom Line

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Guest post by Amy Green and Melanie Marconi, BDI Events. We founded our corporate event planning business ten years ago. The first few years were smooth sailing with predictable growth, and then…the Crash of 2008 hit! All of a sudden, our goals turned from increasing profit to cutting expenses, streamlining operations and holding tight to clients, even though some were

Does Google Adwords Work For a Wedding Business?

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Does Google Adwords Work For a Wedding Business? “How effective are Google Adwords? Though I have a regular controlled ad budget running, I have not been able to convert any leads! Is there something I am doing wrong?” Answer: Depends on what you do with it.  🙂 Does Google Adwords work?  There are thousands of businesses, including wedding businesses, who