Featured Wedding Superhero: Peter Merkle of Chicago Wedding DJs

Featured image for u201cFeatured Wedding Superhero: Peter Merkle of Chicago Wedding DJsu201d
Superpower: The Host with the Most Peter Merkle, is the Chief Energy Officer of ChicagoWeddingDJs.com, founding member of the Chicagoland Chapter of the American Disc Jockey Association, guest speaker and author of “How To Have A Dream Wedding (and Avoid the DJ Nightmare).” When I asked Peter to share his “superpowers,” the skills and talents that come most naturally for

Big Day Beauty: 5 Ways to Attract Brides to Your Salon

Featured image for u201cBig Day Beauty: 5 Ways to Attract Brides to Your Salonu201d
Guest post by: Cassie Brewer Everyone loves a good wedding. It’s a magical day that will be remembered for years to come. However, weddings can be stressful for brides (and bridesmaids). It’s natural for everyone to want to look perfect for the photos and attendees. In many ways, Pinterest, Facebook, and social media have put even more pressure on the

How Do You Survive the Slow Season?

Featured image for u201cHow Do You Survive the Slow Season?u201d
How Do You Survive the Slow Season? “What do you do to stay profitable and how do you keep your attendance high?  I live in Miami, where slow season is from June till October.” Answer: Plan ahead to keep the lights on. Our wedding season slows down during the winter here in New York, too.  We’d be crazy busy starting

“I’ve Tried Everything For My Wedding Business and Nothing Works!”

Featured image for u201c“I’ve Tried Everything For My Wedding Business and Nothing Works!”u201d
Question: “I’ve tried everything to fix my wedding business and nothing works.  What should I do?” Let’s just get this out of the way right now: you’re full of crap. There are two possibilities: #1 – You’re right.  Your failure is complete and you might as well get out of the way for someone else because there is no hope.

How Can I Compete With Undercutting Competition?

Featured image for u201cHow Can I Compete With Undercutting Competition?u201d
“I am thinking about that belief about how my competition devalues my services, and want to overcome it and convince brides that I am worth the extra money. Since I’ve started my group, I have gotten some church gigs, a couple of gigs playing for nursing homes, a tree lighting, and 1 wedding. When I get leads, I often come

Organization For Dummies

Featured image for u201cOrganization For Dummiesu201d
This was the last straw. I couldn’t find the bride’s email.  I’d forgotten to call the accountant before the deadline, and I’d missed a client phone call appointment (which I never do!)  Everything was falling apart. The worst part was that I knew better. I knew how to tame the wild beasts lurking in my email inbox, the overgrown jungle

New Year’s Resolutions Can Kiss My Ass!

Featured image for u201cNew Year’s Resolutions Can Kiss My Ass!u201d
  Here we are at the beginning of a New Year full of promise and possibilities.  How dare you dump all over it! Just so you know, I’m not the only one ripping on this tradition.  Check out Steph’s rant about the stupidity of New Year’s Resolutions here. Hey, I want you to succeed.  Good things happening to you has

How to Rock Pinterest and Become a Top Pinner in Your Wedding Niche

Featured image for u201cHow to Rock Pinterest and Become a Top Pinner in Your Wedding Nicheu201d
With an ever-present shift of brides and grooms looking to social media for wedding pros, it’s more important than ever to have a strong presence in the social media world. Many wedding businesses have Facebook and Twitter pages, but have you thought about using Pinterest to boost your web traffic and sales? Let’s face it, brides are all over Pinterest

How to Fire a Client

Featured image for u201cHow to Fire a Clientu201d
What?!??  Why would you want to fire a client? The reasons are numerous, including: The client is horrible to work with. You hate the type of work. It doesn’t pay. The client is never happy. The bottom line: you get to choose who you work for, the type of work you do and how much you charge. A few weeks

5 Strategies For Working With “Difficult” Wedding Pros

Featured image for u201c5 Strategies For Working With “Difficult” Wedding Prosu201d
By Christine & Rich Yodsukar Have you ever finished a wedding day just been thankful it was over because you worked with the most difficult vendor known to man? Well, we’ve all been there at least once and it’s inevitable that the moment we swear never to work with them again, we find out that one of our favorite clients