How Should I Deal With This Mother-of-the-Bride Zilla?
“I am very new to the wedding planning business and I have coordinated 5 wedding so far. I have a wedding scheduled in August 7, 2015 and just got a text message from the bride very upset because her mother is telling her is is not coming due to several reasons. A couple of reasons are the sun, she
Five Things Not to Ask a Prospective Gay Couple
By Megan Miranda As a wedding professional, you know that some straight couples want conventional weddings and others want to mix it up. Same-sex couples are no different — there are those who want to follow traditions and those who want to make their own. Remember this when you meet with prospective clients who are either two brides or two
13 Things Poor Wedding Pros Say That Rich Ones Don’t
Last week Jeff and I stayed at a gorgeous, high end hotel. It had all the amenities you’d expect and then some, including valet parking. We figured we didn’t NEED someone to valet our car back and forth to the parking lot since both of us are fit and healthy. The walk in the 108 degree Arizona heat would do
Wedding Industry Roundup: Funeral Weddings, SEO For Newbies, Influencer Marketing
All Things Weddings: Funeral Homes Could Be the Hot New Wedding Venue – As funeral revenue shrinks and these businesses search for new income streams, could coffins be the next wedding backdrop? 10 Ways Wedding Pros Can Use Periscope – Learn how to use the new live streaming video app to attract wedding leads. Why America’s Small Businesses Aren’t Cheering
How Do I Sell More Dresses In My Bridal Shop?
Question: How do I get brides to buy my gowns? “So I’ve been a wedding DJ for 6 years. I charge well over the average DJ price + consider myself to be fairly savvy about marketing to brides. I recently opened a bridal shop (in addition to DJing)….And I’m finding that NONE of my DJ marketing tips + tricks are
How to Book a Client at the First Meeting
The first time you met with prospective clients you were probably nervous and sweaty. As a seasoned wedding professional, your meetings likely go more smoothly now. If not, or if you’re unable to book clients at the first meeting, follow these tips to improve your skills. You should feel comfortable and confident, signing contracts with clients at the first meeting.
7 Secrets of High End Wedding Pros
Ever wonder about the difference between the wedding businesses who attract high end leads and prosper, and those who don’t? One of the fastest ways to become a high end wedding professional is to do what they do. It’s not just luck; it’s a repeatable recipe for success. #1 – They outsource and delegate. There’s only so much you can
The Couple Doesn’t Have a Budget. Should I Offer a Discount?
“Help! I love your columns and website – you are a godsend for our profession! I have a very unique situation that came up today and I would LOVE to ask for your guidance. I am a wedding planner new to the area. Yesterday I met with potential clients for two hours about procuring my day of coordination service. I
6 Online Marketing Tools to Help Even a Novice Succeed
By Kelly Rice Owning and operating your own wedding business may be a common dream, but few people consider the logistics of marketing their business once they set up shop. In the wedding business, marketing is all about making a connection with couples that translates into a professional relationship. For wedding planners and other professionals that can mean walking a
Wedding Industry Roundup: Same Sex Weddings, Anti-Gay Clients, Unusual SEO Tips
Your source of all things wedding biz from around the web. All Things Weddings: Same Sex Weddings SCOTUS Ruling – On June 26th, the Supreme Court ruled same sex weddings are legal in all 50 states! Wedding Photographer’s Epic Comeback to an Anti-Gay Client – Read the response that got 83,000 shares on Facebook! Infographic: Same Sex Wedding Insights –
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