The #1 marketing resource for the wedding industry
By Nancy Young Owning a photography business makes you a wearer of many hats. You will most likely be a photographer, an accountant and your own online marketer all in one. When talking about “online marketing” we mean everything from SEO, to social sharing, to community growth, as well as management of your company’s presence […]
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By Kristie McCauley You probably see a lot of advice about how to SEO-up your website copy and content so that it attracts brides online. The challenge you might (or might not) be facing is how to attract local brides, or at least the brides that are marrying in the area where your wedding business […]
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All Things Weddings: The Broke Ass Bride’s Guide to Newbie Vendors – Advice on the pros and cons of hiring newbie vendors. What do you think? 6 Ways Couples Can Avoid Wedding Scams – The media is at it again, warning couples against wedding professional con artists and scammers. Ready For the Marriage Apocalypse? – […]
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By Whitney W. As you start your career as an artistic wedding professional, there’s one thing that you’ll notice rather quickly: the more weddings you do, the better you get. And the better you get, the more important your portfolio will be. After all, you don’t want weddings from five years ago to be in […]
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Question: “I don’t understand why I’m not booking anything from bridal shows! “I’m a wedding planner. I get lots of couples entering my contest to win a free iPad (almost 200 at the last show!) so I’m collecting my own leads. We have a giant photo of a bulldog in a wedding gown at our […]
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We are in our own way. That’s right; one of the biggest impediments in our path to success in business is ourselves. You say, “No way! I’m working as hard as I can. There is just too much to do.” There. You just figured it out. Doing More By Doing Less Steph and I recently […]
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By Kevin Miller It’s the goal of all small business owners: getting that much need publicity for your business or brand. You know you need to get your name in front of new couples and raise awareness for your service or product. But how can you get that necessary advertising without breaking the bank? Here […]
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All Things Weddings: The Wedding Industry’s Pricey Little Secret – Does quoting the “average” cost of a wedding pressure couples to spend more? Wedding Photographer Calls Bride “Ugly” on Facebook – Or “how to destroy your business overnight.” 4 Essentials to Survive Wedding Season – Don’t forget to bring these items with you! Tips from […]
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You’re probably losing leads right now…and you don’t even know it. Problem: Most of your website visitors leave and never come back. Here’s how to know if this is happening to you. Ask yourself: How many website visitors do you have each day? How many LEADS do you get from your website each day? What […]
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The marriage equality movement has opened up a whole new market for the US wedding industry. The majority of wedding pros are excited about the opportunity; surveys conducted in the WeddingWire network suggest that 86% of wedding pros plan on serving same sex couples. Get an overview of the marriage equality movement and learn five […]
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