“We are just getting started as an event planning business; we’re officially an LLC, our website design is underway and we’ve got business cards about ready to send to the printers. Our next steps include going to venues to get a tour of their location – to know what they have to offer firsthand. Should I email/phone venues to schedule

By Ellenor Day-Lutz A wedding is one of the most important days in a woman’s life, as we all know.  It’s a special day where even the most relaxed of brides can get a little bit stressed. Will the dress I ordered 12 months ago fit me?  Will the cake make it to the reception venue safely? Will it rain

By Adrienne Woolsey Ever meet with a potential client, spend a bunch of time writing up a unique estimate for them, only to find out that in the meantime they booked with a competitor? Your time is valuable, and you know your worth, but in a saturated wedding vendor market, how do you prove that to prospective couples? If you

Your source of all things wedding biz from around the web. All Things Weddings: 5 Startups Disrupting the Wedding Industry: The wedding industry in the US is changing, and these start-ups are behind it. Wedding PR: The Key Components for a Real Wedding Submission: Meghan Ely shares how featuring actual events is one of the best forms of PR for

By Ryan & Rachael O’Neil Imagine this: you’re expecting your first child. You’re incredibly excited but you’re also very nervous. It’s about to be a big life change for you and you want to choose the right pediatrician. You’ve never done this before so you begin talking to friends and googling until you get carpal tunnel to find a list

In preparation for our new workshop, “How to Create a Flood of Word of Mouth Referrals,” I’ve been searching out the best strategies for getting recommended by clients and wedding pros. Word of mouth means you’ll need to get people talking…about you. These types of leads are so powerful because: They provide social proof, evidence of your value based on

Superpower: The Social Butterfly You may have heard the saying, “It takes a village to raise a child.”  Well, your wedding business is your child – it will take a village to help it grow! Nobody understands this better than Lisa Paladin of Event Plan-It. Lisa clearly realizes the value of making personal connections and building relationships. We had to

Today’s craptastic marketing move: creating mistrust through dumb mistakes. First, my confession: I am a link clicker.   Show me a link and my clicking obsession catches fire.  This used to be a real problem for me in the early days of the internet when I caught more viruses than an 19th century prostitute.  Through years of pain (and good

All Things Weddings: Cupcakes Are Over, and 4 More Things Your Wedding Planner Wants You to Know but Won’t Tell You – Don’t you wish you could tell your couples some of these? “Professional Bridesmaid” Gets Paid $1,000 to Walk Down the Aisle – Meet the 27 year old who turned being a bridesmaid into a career. The Secret Way

Are you giving today’s couples what they REALLY want? I recently attended a presentation by Peter Merry and Liz Daley (The Fun Wedding Experts) at the NACE Experience, Rockin’ Receptions: How to Put the Fun in Your Functions. They stressed that today’s couples want an increasingly personalized experience. Years ago, couples had few options and little exposure to what other