Wedding Industry Roundup: Personalization, Motivation and New SEO

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Your source of all things wedding biz from around the web. All Things Weddings: Wedding Industry Gets Personal– Gone are the days of cookie-cutter weddings; personalization is here to stay! How can your business adapt to this new trend? When Is It OK to Be the Photographer at Your Own Wedding?– We may be a selfie obsessed nation, but this

3 Price Lessons From a $250 Pair of Shoes

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It’s 60 minutes before our presentation for the National Association For Catering and Events when the unthinkable happens: My sandal breaks. Not just any sandals, the only pair of shoes I have with me that matches my dress. Irreparably broken. No tape or safety pin can rescue me. I have no choice but to buy a new pair of shoes,

How to Get More Done by Taking a Break

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By Megan Miranda I know what you’re thinking, entrepreneurs don’t have time for breaks! These days, people equate taking a 15 minute break to being lazy. While you may cringe and the idea and think it is counter-intuitive, taking regular breaks from your work can actually make you more productive. Think of your brain as a muscle — it gets

8 Instagram Tools to Save Time and Get Wedding Leads

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Instagram is one of the fastest growing and most popular social media apps among generation X and millennials, making it an invaluable resource to promote your wedding business and reach prospective clients. However, most wedding professionals don’t have the time to keep their nose buried in their smartphones to constantly update their Instagram account. Have no fear;  these 8 Instagram

WeddingWire vs. The Knot Advertising

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Don’t spend your precious advertising dollars until you read this! WeddingWire and The Knot are the two most prominent sites for wedding advertising in the US.  They’re often put head to head with this question, “Which is better?” Both sites offer free listings, reviews, educational events for wedding pros and wedding planning resources for couples. We’ll focus on their distinguishing

Wedding Industry Roundup: Listing Prices, Burning Man and Difficult Pros

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  Your source of all things wedding biz from around the web. All Things Weddings: DJ Sparks Outcry from Photographers after Shooting and Sharing Wedding Photos -Do you think this DJ overstepped his boundaries? Why Is It So F#&king Hard to Figure Out What a Wedding Will Cost? – Welcome to one future bride’s satirical struggle to budget for her

5 Myths About Starting a Wedding Business

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There’s a lot they don’t tell you about being a wedding professional. And when you start up your new wedding business, you’re going to hear a lot of…well, bullshit from your family and friends.  You’ll be facing the common, painful stereotypes. Check out these myths for starters… #1 – You’ll only work on weekends. Ha!  I wish. Sure, most weddings

5 Ugly Mistakes Wedding Pros Make With Facebook Ads

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There’s nothing worse than wasting money on advertising that doesn’t work.  Unless it’s learning that you’ve made a mistake you could have easily prevented. “Do Facebook Ads really work to book weddings?” The answer is, absolutely YES, but only if you use an effective strategy for turning those ad visitors into booked weddings. Avoiding the following mistakes is a good

4 Smart Ways to Book Weddings With Social Media

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By Bonnie Dannen As a wedding professional, you have to be constantly on the lookout for new ways to attract more clients so you’re always booked. With your profiles on social media, you’re probably already trying to reach out to everyone you can—word of mouth is the best advertisement, after all. But there are some unique ways to get more

Featured Wedding Superhero: Terry Ziemba, Photo Booths

Featured image for u201cFeatured Wedding Superhero: Terry Ziemba, Photo Boothsu201d
Terry Ziemba is the owner of Flash Shack Photobooth. Her passion is working with kids at all kinds of events — weddings, proms, school dances, Sweet 16 parties, team building and non-profits in the fundraising arena. How does she keep the fun alive and grow her business at the same time? Let’s take a peek inside her business success. What