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Superpower: The Social Butterfly You may have heard the saying, “It takes a village to raise a child.” Well, your wedding business is your child – it will take a village to help it grow! Nobody understands this better than Lisa Paladin of Event Plan-It. Lisa clearly realizes the value of making personal connections and […]
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Today’s craptastic marketing move: creating mistrust through dumb mistakes. First, my confession: I am a link clicker. Show me a link and my clicking obsession catches fire. This used to be a real problem for me in the early days of the internet when I caught more viruses than an 19th century prostitute. Through […]
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All Things Weddings: Cupcakes Are Over, and 4 More Things Your Wedding Planner Wants You to Know but Won’t Tell You – Don’t you wish you could tell your couples some of these? “Professional Bridesmaid” Gets Paid $1,000 to Walk Down the Aisle – Meet the 27 year old who turned being a bridesmaid into […]
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Are you giving today’s couples what they REALLY want? I recently attended a presentation by Peter Merry and Liz Daley (The Fun Wedding Experts) at the NACE Experience, Rockin’ Receptions: How to Put the Fun in Your Functions. They stressed that today’s couples want an increasingly personalized experience. Years ago, couples had few options and […]
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“I am very new to the wedding planning business and I have coordinated 5 wedding so far. I have a wedding scheduled in August 7, 2015 and just got a text message from the bride very upset because her mother is telling her is is not coming due to several reasons. A couple of […]
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By Megan Miranda As a wedding professional, you know that some straight couples want conventional weddings and others want to mix it up. Same-sex couples are no different — there are those who want to follow traditions and those who want to make their own. Remember this when you meet with prospective clients who are […]
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Last week Jeff and I stayed at a gorgeous, high end hotel. It had all the amenities you’d expect and then some, including valet parking. We figured we didn’t NEED someone to valet our car back and forth to the parking lot since both of us are fit and healthy. The walk in the 108 […]
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All Things Weddings: Funeral Homes Could Be the Hot New Wedding Venue – As funeral revenue shrinks and these businesses search for new income streams, could coffins be the next wedding backdrop? 10 Ways Wedding Pros Can Use Periscope – Learn how to use the new live streaming video app to attract wedding leads. Why […]
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Question: How do I get brides to buy my gowns? “So I’ve been a wedding DJ for 6 years. I charge well over the average DJ price + consider myself to be fairly savvy about marketing to brides. I recently opened a bridal shop (in addition to DJing)….And I’m finding that NONE of my DJ […]
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The first time you met with prospective clients you were probably nervous and sweaty. As a seasoned wedding professional, your meetings likely go more smoothly now. If not, or if you’re unable to book clients at the first meeting, follow these tips to improve your skills. You should feel comfortable and confident, signing contracts with […]
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We empower wedding professionals who are awesome at what they do…but not so good at marketing and promoting…with strategies that will double your bookings and allow you to increase your price up to 70% and still book your calendar solid.
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