Top 5 Deadly Mistakes of New Wedding Professionals

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By Brit Bertino In this day in age, we see so many new wedding professionals entering the wonderful world of events. Having been one of those new-to-the-scene professionals, there are a handful of top mistakes that I wish I knew to steer clear of as I started out. Why does this matter so much? Often, wedding pros who are just

4 Secrets to Boosting Your Leads With The Knot Advertising

Featured image for u201c4 Secrets to Boosting Your Leads With The Knot Advertisingu201d
The Knot is one of the top visited wedding planning websites in the world.  With over 11 million unique visitors in the month of June alone from currently engaged and soon-to-be engaged couples (40% of brides surveyed visit The Knot before they’re officially engaged!) its advertising offers considerable lead opportunities. (Stats reported by The Knot.) While you’ll find wedding pros

Wedding Industry Roundup: Instagram, Dresses and Cannabis

Featured image for u201cWedding Industry Roundup: Instagram, Dresses and Cannabisu201d
Your source of all things wedding biz from around the web. All Things Weddings: Wedding Startups Say ‘I Do’ To Cannabis- The legalization of marijuana in some states is (slowly) starting to alter the wedding industry in those areas- Big perk of cannabis weddings… more ‘mellow’ bridezillas! The Real Reason Weddings Cost So Much- Finally the media gets a clue

Give Back To Grow Your Wedding Business

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By Megan Miranda Giving back to your community, whether locally or globally, is good for your soul and your wedding business. You will help others, build loyalty and create good PR. Dr. Mark Hassad, who gives free dental care to those who can’t afford it, says, “We hardly got any of the people we treated on the charity days back

10 Unforgivable Website Mistakes of Wedding Pros

Featured image for u201c10 Unforgivable Website Mistakes of Wedding Prosu201d
Is your website attracting leads or driving them away? If your website isn’t working for you, it’s likely that you’re making one or more of these unforgivable mistakes. They’re “unforgivable” not because I’m going to hold it against you (unless you need a kick in the butt—then I’m you’re girl) but because they’re so easy to fix that you have

8 Tips to Become a Social Media Marketing Pro

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Taking time out of your busy day to post on Twitter, Facebook, Instagram and Pinterest can be exhausting. But, as a successful wedding pro, you know it’s necessary. Follow these tips to optimize your social media marketing and drive more leads to your website. 1. Post the Right Content While your Facebook fans may want to read your wedding planning

Featured Wedding Superhero Amanda Greville, Wedding Invitation Designer

Featured image for u201cFeatured Wedding Superhero Amanda Greville, Wedding Invitation Designeru201d
Cheeky Copy, Niche Targeting & Facebook Video Ad Success Amanda Greville of Rock Paper Gifts is a solo-entrepreneur with a big personality who markets her wedding invitation business locally. By laser targeting her ideal clients and showcasing her cheeky personality, her business has grown by leaps and bounds. I caught Amanda sharing her superhero powers in our Wedding Experts Facebook

Wedding Industry Roundup: Weird Proposals, Phones and Off-Season

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Your source of all things wedding biz from around the web. All Things Weddings: The No Cell Phone Wedding– Leave the wedding hashtags and selfies at the door; see why more and more brides are telling people to leave their cell phones at home (much to professional photographers’ delight)! The 25 Weirdest Wedding Proposals of All Time– Dancing carrots, Super

Does Periscope Work For Wedding Leads?

Featured image for u201cDoes Periscope Work For Wedding Leads?u201d
The internet has been abuzz about Periscope being the next big social media platform ever since it officially launched in March of 2015.  But does it live up to the hype when it comes to the wedding business? Let’s explore why you should care and how real wedding professionals are using it to build their businesses. Is Periscope a “Thing?”

How To Sell to a DIY Couple

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By Adrienne Woolsey As if I didn’t spend enough time perusing Pinterest already, since getting engaged, it seems that I frequent my Pinterest app more and more looking for wedding inspiration and budget friendly DIY ideas. Pinterest no longer acts solely as an online inspiration board- it is changing the way we do weddings in the U.S. Pinterest’s largest demographic