The #1 marketing resource for the wedding industry
“My business (Elegant Ensembles) has been around 28 years now, and I’ve brought two DJs in their late 20’s on as junior partners (their business is AMG entertainment). “I’ve absorbed their business into mine, but we’ve been going in circles on rebranding our company…EE seems a bit dated (Ensembles does sound kind of classical), AMG […]
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Sales is a dirty word. Is it any wonder that we dread it? Yet until a sale is made, nothing happens. You don’t get to do what you love. You don’t get to wow the couple with the wedding of a lifetime. The magic doesn’t happen until you book the wedding. Whether you like it […]
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All Things Weddings: This is What a Cannabis Wedding Looks Like – Colorado opens the door for new (unexpected) wedding businesses The Most Touching and Talked About Weddings of 2015 – I dare ya not to cry! 14 Out-Of-The-Box Weddings Trends You’ll Soon Be Seeing Everywhere – The Knot’s annual wedding report reveals the newest […]
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By Lucas Padovani Baby boomers, Generation Xers, Millennials. Generational gaps can be a real wrench in one’s marketing gears, especially in the communication department. More specifically, we’re talking about phone calls. As a Millennial, I’d like to shed some light on this issue. Simply put, we won’t call you. Now this fact alone raises […]
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“I’ve completed my wedding project of 10 songs written for every part of the wedding ceremony and reception. That easily means that I can do 30 emails in an auto response email campaign. “Is buying leads from a bridal show a good idea? If so, at what price? If not, what is a better idea […]
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Edna Eudave of Square Eye Photography is force. She empowers her clients to be themselves with bold, fearless wedding photography, and generously shares her passion and experience with other wedding professionals. I interviewed this superhero to learn the secrets of her success. Here’s what she has to say: Superpower: Authentic Connector & Referral Magnet I […]
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By Lucas Padovani Snapchat. By now, you may have heard of this massively popular social media app. What began as a clever class project at Stanford University is now a cultural phenomenon as millions of users share images and short videos on a daily basis as a way to connect with friends and family with […]
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All Things Weddings: Wedding Awards: The Shocking Inside Story – Learn the truth about those wedding industry awards that you need to know. Stop Calling Yourself a Wedding Planner! – The 7 “fake” wedding planners you must avoid at all costs. 2016 Color of the Year – Pantone’s colors of the year and how it’s […]
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By Cassie Phillips Book More Brides knows weddings, and they know how to make it in the industry. Every single article they have on their website has allowed me to get a clearer idea of what the industry is like and what people need to do to improve their lot. After reading this, you should […]
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By: G.E. Masana (Though this article’s geared to wedding photographers, the principles revealed here apply to us all. You’re a smart cookie, so you’ll see how it applies to what you do too.) Not too long ago I published a manual detailing my wedding photography system for creating large after-wedding in-person sales using album pre-designs. […]
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