It’s the little things that make a big difference. Especially with EMAIL. It’s incredibly frustrating to get wedding leads by email because it’s like you’re working with your hands tied behind your back. You don’t have your winning smile, that engaging voice, or the gorgeous photos on your website to win them over. It’s just a bunch of black and

If you saw my recent article, “How Pinterest Became My #2 Traffic Source In One Month,” then you won’t be surprised to hear that I attended three different Pinterest lectures at the Social Media Marketing World conference last month in San Diego: “How to Turn Pins Into Customers and Profit With Pinterest” with Natalie Jill, “How to Drive Traffic With Pinterest’s

By Jennifer Taylor, Taylor’d Events Group Entrepreneurship isn’t for everyone, but that’s not a problem! While your heart may belong to the wedding industry, you may not be in a place to start your own business or perhaps you’re simply not interested in running your own show. The question is – where do you go to put your wedding planning

Vine? Yes. Blab? Yes. Periscope? Yes. Facebook Live? Yes! Snapchat? YES!!! 2016 is the Year of Live Video Each and every one of us who attended the Social Media Marketing World conference last month in San Diego was bombarded with the exploding trend of live video. Huge themes throughout the conference were human to human marketing and authenticity. So, for

  It happened again. Another email from a wedding startup company asking, “How can I get couples to want my new wedding product/service? They just don’t seem to ‘get’ it.” Does this sound familiar? The Mistake That Leads to a Failed Wedding Business My heart aches for them because they’re fighting a losing battle. If you find yourself trying to

Wouldn’t it be great, photographers, if you could get other people to promote your work for free? Wouldn’t it be great if you sold more digital images from weddings? Best of all, wouldn’t it be great if all you had to do to get this was send an email? All of the most successful photographers that I work with at

Whether you are attending a bridal show as an engaged couple, or staffing a booth as a wedding vendor, bridal shows are work. Couples and business owners are there for the same purpose: they want to make a match and book a wedding date. Vendors, however, you could be sabotaging your work efforts and not even realizing it. #1 –

If you aren’t familiar with Thumbtack, it’s kind of like a cross between Angie’s List, Expedia, and eBay combined. When couples go online, not only can they type in what services they are looking for, but then they also see a comparison of all the vendors who reply to them in that particular category. Once you get an inquiry, you

By Kevin Dennis, Fantasy Sound Event Services As event professionals, crises are things that we try at all costs to avoid but must also prepare for so we aren’t caught off guard by any emergency situations. #1 – Bad Weather As one of the biggest worries for brides and grooms, bad weather is entirely unavoidable but simple enough to plan

Leann Moore of Whimsical Floral Design isn’t your typical florist. Yes, she rocks the lush, gorgeous floral creations…but she also rocks out to heavy metal groups like Mudvayne, Hellyeah, Slip Knot and Five Finger Death Punch. Leann brings this bold authenticity to her wedding business, and it’s one of the reasons her clients love her, even if they don’t share