The #1 marketing resource for the wedding industry
Ok, sounds pretty good, right? Let me clarify that this trick is for effortlessly tripling your responses from people who contact you through your listing page on The Knot (instead of clicking through to your website). I don’t know the full history here, but I do not believe The Knot always had a “Request Quote” […]
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Wedding professionals are some of the weirdest people I know. I can say that because I am one. They’re weird in the good way that makes them stand out. In an inspiring way that means not caring what other people think and doing what you love no matter how crazy it might look. They’re awesomely […]
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“My business (Elegant Ensembles) has been around 28 years now, and I’ve brought two DJs in their late 20’s on as junior partners (their business is AMG entertainment). “I’ve absorbed their business into mine, but we’ve been going in circles on rebranding our company…EE seems a bit dated (Ensembles does sound kind of classical), AMG […]
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I never planned on being a sales professional. Sales people are so maligned in our society that the “sleazy salesman” is an ugly stereotype. When I worked in sales for a health club, we weren’t even allowed to call ourselves sales staff to avoid the sleazy sales stereotype. My position was “membership coordinator.” Yeah, my […]
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All Things Weddings: This is What a Cannabis Wedding Looks Like – Colorado opens the door for new (unexpected) wedding businesses The Most Touching and Talked About Weddings of 2015 – I dare ya not to cry! 14 Out-Of-The-Box Weddings Trends You’ll Soon Be Seeing Everywhere – The Knot’s annual wedding report reveals the newest […]
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By Lucas Padovani Baby boomers, Generation Xers, Millennials. Generational gaps can be a real wrench in one’s marketing gears, especially in the communication department. More specifically, we’re talking about phone calls. As a Millennial, I’d like to shed some light on this issue. Simply put, we won’t call you. Now this fact alone raises […]
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“I’ve completed my wedding project of 10 songs written for every part of the wedding ceremony and reception. That easily means that I can do 30 emails in an auto response email campaign. “Is buying leads from a bridal show a good idea? If so, at what price? If not, what is a better idea […]
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Edna Eudave of Square Eye Photography is force. She empowers her clients to be themselves with bold, fearless wedding photography, and generously shares her passion and experience with other wedding professionals. I interviewed this superhero to learn the secrets of her success. Here’s what she has to say: Superpower: Authentic Connector & Referral Magnet I […]
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By Lucas Padovani Snapchat. By now, you may have heard of this massively popular social media app. What began as a clever class project at Stanford University is now a cultural phenomenon as millions of users share images and short videos on a daily basis as a way to connect with friends and family with […]
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All Things Weddings: Wedding Awards: The Shocking Inside Story – Learn the truth about those wedding industry awards that you need to know. Stop Calling Yourself a Wedding Planner! – The 7 “fake” wedding planners you must avoid at all costs. 2016 Color of the Year – Pantone’s colors of the year and how it’s […]
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