The Messy, Waxy Lies of Sales

I got my legs professionally waxed this week. (You’re welcome for the visual OUCH.) Something interesting happened: I walked in planning to spend about $150 and ending up with a bill of $219.80. Was I ripped off? Brainwashed into overspending? Confused by the inhalation of perfumes and tonics? Nope. I was HAPPY about it. I […]

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2018 Wedding Trends: What to Expect in the New Year

2018 Wedding Trends

By Kylie Carlson, International Academy of Wedding & Event Planning That critical time of year is here, when wedding pros prepare for the New Year by forecasting all of the upcoming trends. Our fourth annual International Wedding Trends Report is full of the latest predictions by the industry’s most trusted experts. We’ve included highlights of […]

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Pricing psychology: Tricks so brides can’t say “no!”

Tricks so brides can't say "no!"

Pricing psychology is not a new phenomenon. In fact, even if you look at the words “pricing psychology” or “strategic pricing,” you intuitively know what it means. Overall, it’s a tactic that takes advantage of customers’ emotional responses to certain price points. Since you’re in the wedding business, you’ve seen more than one emotional response, […]

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