8 Expert Tips for Advertising Your Wedding Business

Featured image for u201c8 Expert Tips for Advertising Your Wedding Businessu201d
Wedding advertising offers an irresistible promise: pay money, get leads. Unfortunately, it’s often not as simple and effective as wedding pros would hope. Without a smart strategy and a compatible advertising source, you might as well flush that money down the crapper. (Pardon my French.) I polled some advertising experts to get their best advice for advertising spend that creates

The Secret to Booking Bridal Show Leads With Email Follow Up

Featured image for u201cThe Secret to Booking Bridal Show Leads With Email Follow Upu201d
“How Should I Follow Up After the Wedding Show?” “I would really appreciate it if you could help me with an email to send to people that visit our booth at bridal shows and follow up emails after. “We are a full service travel agency – and for the past year we have been trying to specialize more in the

3 Tips to Prep For a Successful Wedding Off-Season

Featured image for u201c3 Tips to Prep For a Successful Wedding Off-Seasonu201d
By Kevin Dennis, Fantasy Sound Event Services As the wedding season starts to wind down, we’re often inundated with thoughts of relaxing, going on vacation and taking some well-deserved personal time. Of course, taking a break after the season is certainly a great way to loosen up and clear your head, but I’m here to tell you to keep your

Featured Wedding Superhero: Jamie Brewer, Wedding Planner

Featured image for u201cFeatured Wedding Superhero: Jamie Brewer, Wedding Planneru201d
Jamie Brewer is the owner and lead planner at Day Lily Events in Evansville, Indiana. Her enthusiasm and fast implementation made her the winner of our Rapid Growth System contest, and I’ve been impressed by her effervescent personality and love for helping others ever since. Here’s more from Jamie, as told in her interview with me (Stephanie Padovani). Superpowers: Irresistible

5 Sneaky FREE Ways to Grow Your Wedding Business With Facebook

Featured image for u201c5 Sneaky FREE Ways to Grow Your Wedding Business With Facebooku201d
It’s beyond frustrating. You know your brides and grooms are on Facebook. Some of them may even “like” your page, but you have to pay just to get them to see your posts. How on earth can you can you connect with couples without spending a bundle? Oh, it can be done, Weedhopper. Let me introduce you to… The Search

4 Steps to Stand Out and Get Quality Leads at a Bridal Show

Featured image for u201c4 Steps to Stand Out and Get Quality Leads at a Bridal Showu201d
By Al Harris, Mile Maker Images Should you attend a bridal expo? Are they good or bad? This is a debate that usually starts a fire storm. So if you’re against them, quit reading here. But if you are not, read on. We attend any open house, any expo, any event where there’ll be brides. It’s my policy. And I

Anatomy of a Crappy Wedding Ad

Featured image for u201cAnatomy of a Crappy Wedding Adu201d
Let’s talk about ads, shall we? I know. Boooring. I’ll try to spice this up a little with some real life examples…and a dose of Padovani zaniness. 🙂 What is the purpose of an ad? Ooooh. That was a trick question! Before you can design an effective ad, you need to know it’s purpose. Because that purpose might be any

We Spoke & The Knot Listened!

Featured image for u201cWe Spoke & The Knot Listened!u201d
High fives to everyone who read my last article (“Stand Up Against The Knot’s Proposed Price Quote System”) and copied and pasted the enclosed email to their sales reps! Just a few days after my article went live, I received an email from Kate Ngo, Director of Product for The Knot. She wanted to talk! Before I get to my

How to Create Content That Attracts Traffic, Social Shares and Backlinks For Your Photography Blog

Featured image for u201cHow to Create Content That Attracts Traffic, Social Shares and Backlinks For Your Photography Blogu201d
By Nancy Young, Photodoto.com As a photographer, you know that your clients are trusting you to shoot their most important moments. That’s why a blog is the perfect tool to help your potential clients get to know you better. It’s a great opportunity to show who you are, your values and how you treat your existing clients. Blogs are also

The Secret to Raving Fans, Viral Promotion and Clean Armpits

Featured image for u201cThe Secret to Raving Fans, Viral Promotion and Clean Armpitsu201d
I normally hate commercials, but not this one. I was hooked in under 3 seconds. Watch it here: Dove Isn’t Selling You Soap When I watch this video, I have a strong emotional reaction. I feel indignant. Bold. Empowered. Inspired. “You don’t get to tell me how I live my life,” she says, and I’m saying it along with her.