The #1 marketing resource for the wedding industry
According to The Wedding Report, 2017 wedding sales in the US totaled $55,857,830,544. Unfortunately, there is a downside to all this potential cash to be made. Bridal advertising is EXPENSIVE! The amount you should spend on your advertising costs should be no more than 10% of your desired income. However, it’s easy to blow this […]
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Don’t you hate the feeling of being too late to take advantage of a great opportunity? We get a great tip or a bit of advice and know we should take action…then we forget about it or worse…we procrastinate. Then we see someone else set sail on that Opportunity Ship without us. Not fun. Here’s […]
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The Myth of the Recession-Proof Wedding Industry When Jeff and I started our wedding business back in 2000 everyone claimed weddings were “recession-proof.” It was easy to understand why. In the 1990’s and early 2000’s, wedding budgets soared. The average cost of a wedding increased every year, from $26,450 in 2005 to $27,710 in 2006 […]
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Last Monday night Jeff and I interviewed Ken Rabasco, also known as “Bosco” in our neck of the woods, of Bosco’s Bridal Fashion Show & Expo to learn the biggest mistakes wedding vendors make at a bridal show. After 13 years producing premiere bridal shows for the Metro New York and Connecticut area, Bosco sure […]
Click Here to Continue Reading...“We help Wedding Professionals who are truly the BEST at what they do…but aren’t so great at Getting Leads and Booking Weddings…Build a 6 Figure Wedding Business this year…without fighting with “Price Shoppers” or Wasting Thousands of Dollars on expensive Bridal Marketing that doesn’t work.” I Have a Few Questions For You… Are you among […]
Click Here to Continue Reading...What?!? Alright maybe I’m being a little dramatic here, but never underestimate the power of a titillating headline. (I’ve been waiting all week to use titillating in a sentence.) Google Analytics is a fantastic tool at an incredible price…FREE! Let’s face it. There are a million and one ways to spend money on bridal marketing […]
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You’re about the learn the secret that made us a Six Figure Wedding Business…for FREE. When one of our closest friends in the wedding business (who also happens to be a major competitor, but we won’t mention your name, bro) read my Price Shopper to Profit report, he all but told us we were flat […]
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So how do you know if your website is, shall we say, not exactly stellar? I’m glad you asked. But you might not be glad you asked. I love to critique. My wife calls me a professional hole puncher. Bring me your wedding business plan and I’ll poke it full of holes. Of course, that’s […]
Click Here to Continue Reading...What’s the first question you get asked by a bride or groom? Tim Simpson Photography “What is your PRICE?” It’s enough to drive us crazy! They don’t ask about the quality of our work or even if we’re available for their date. All brides seem to care about is PRICE. But you’re stuck. If you […]
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I love a great game. The strategy, the competition, the victory. Hell, I even like the agony of defeat. (As long as it’s not my defeat we’re discussing.) I’ve always looked at business through this lens. It’s all a game. There are winners and losers. It’s not a zero sum game; you don’t have to […]
Click Here to Continue Reading...Download the free report and email template to turn “How much?” emails into booked weddings.
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