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“Will social media really work to bring me brides that will book my services?” Excellent question! I recently did a poll of wedding vendors and this came up quite a few times. (In fact, all of the questions in this blog post are from real wedding professionals.) It’s true: most of the “social networking” and […]
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The Number One Mistake Most Wedding Vendors Make Around Bridal Shows Is Not Following Up. But how should you follow up? How often? What kind of follow up actually results in booked weddings? Jeff and I just interviewed Neal Howard of Atlanta’s Best DJ and Neal Howard Productions. Neal came up with a brilliant bridal […]
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Last week I talked about how NOT to waste your time blogging and gave you 4 Bride Booking Blog Posts you can write to make money for your wedding business. Well, all that talk about blogging made me reflect on the biggest mistakes wedding professionals make with their blogs. And I’ve identified 7 blog categories […]
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Do you worry about turning Brides off with your marketing message? Let me throw you a curve ball on this sentiment. You should turn some off..Seriously! Attracting the right clients should be what we shoot for in our marketing campaign. In the process the “wrong” clients will look elsewhere. Unfortunately, most of us go with […]
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Quit Wasting Time On Your Blog! So everyone says having a blog is vital for your wedding business. But is really worth all that time and energy? It’s a good question. Our time is way too precious to waste on activities that don’t directly make us money. (I’m so time starved that I’m writing this […]
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You Got the Lead and the Meeting Went Great. Now What? I’ve been getting a lot of questions about how to convert brides who are “on the burner” into booked weddings. These are the brides we’ve already met or spoken to, they love what we do and booking should be a no brainer. Then…NOTHING. They […]
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According to The Wedding Report, 2017 wedding sales in the US totaled $55,857,830,544. Unfortunately, there is a downside to all this potential cash to be made. Bridal advertising is EXPENSIVE! The amount you should spend on your advertising costs should be no more than 10% of your desired income. However, it’s easy to blow this […]
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Don’t you hate the feeling of being too late to take advantage of a great opportunity? We get a great tip or a bit of advice and know we should take action…then we forget about it or worse…we procrastinate. Then we see someone else set sail on that Opportunity Ship without us. Not fun. Here’s […]
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The Myth of the Recession-Proof Wedding Industry When Jeff and I started our wedding business back in 2000 everyone claimed weddings were “recession-proof.” It was easy to understand why. In the 1990’s and early 2000’s, wedding budgets soared. The average cost of a wedding increased every year, from $26,450 in 2005 to $27,710 in 2006 […]
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Last Monday night Jeff and I interviewed Ken Rabasco, also known as “Bosco” in our neck of the woods, of Bosco’s Bridal Fashion Show & Expo to learn the biggest mistakes wedding vendors make at a bridal show. After 13 years producing premiere bridal shows for the Metro New York and Connecticut area, Bosco sure […]
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