The #1 marketing resource for the wedding industry
I had no idea what I’d gotten myself into when I started digging into social media. No wonder wedding vendors have so many questions about it! There are so many amazing features and so many things you can do with it, so many different strategies… Yeah, it can be overwhelming. But I’m enjoying this […]
Click Here to Continue Reading...Are you a writer? Just what I thought, me neither. What! How can this be? Yeah, I’m a blogger who struggles as a writer. That’s right world, deal with it! I’m a voracious reader, learner, dreamer and schemer (I prefer strategist). Whenever I man the keyboard I’m sweating bullets. I just wasn’t born with the […]
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I read the book Free: The Future of a Radical Price by Chris Anderson this year and it completely blew my mind. Anderson talks about the rift in the mindsets of people over 30 and people under 30 when it comes to “free.” Those over 30 grew up hearing, “Nothing is free.” “You don’t […]
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by Claire Gould The secret to successful wedding advertising It’s important to work to clear objectives when advertising your wedding business. It can be very easy to place an ad in your favourite local wedding magazine and simply hope it will bring some orders in. That’s what I did when I started out – but […]
Click Here to Continue Reading...I was hanging out on Wedding Wire the other day and came across this question: What comes first…the branding or the client? It’s a good question. Do you create your marketing message first and then attract the clients you want…or do you consider your ideal client first and then design your message to attract them? […]
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Wouldn’t it be nice if you could just have someone go out and promote your wedding business…telling everybody they know…for free? Well, with social networking, you can! Facebook and Twitter are ultra-powerful marketing tools that let you turn your happy clients into a sales force of raving fans who spread the good news about your […]
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She did it again! Christine Dyer of Bridal Tweet is a social media wizard. (Or is that wizardess?) At any rate, make sure you read her new blog post on “5 Ways To Get Your Social Media Activities Noticed On Google” here. Social media works to promote your wedding business, but only when you work […]
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Admittedly, many wedding professionals were a little late getting started with a wedding blog. But by now, every time you turn around a new one pops up. Seems like everyone everywhere has a blog. So in this sea of wedding blogs, how do you make yours stand out? Liene of Think Splendid Communications gives the […]
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We can all use some more easy, free ways to promote our businesses, right? Well, don’t neglect one the simplest forms of promotion…your EMAIL. Read 5 super easy tricks for turning an ordinary email into extraordinary marketing from Sharon Hill on the Become A Top Wedding Planner Blog in her blog post “Promote Your Wedding […]
Click Here to Continue Reading...A recent post from EWedNews reminds us about the recent failures of wedding businesses like Emerald Bridals and After Six. Before the recession, these guys probably would have made it. But now… Read the full article about More Probable Failures Are Being Watched in the Wedding Business here. Of course, it’s undeniable that the wedding […]
Click Here to Continue Reading...Download the free report and email template to turn “How much?” emails into booked weddings.
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