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David Fuher of the event planning website MyCompleteEvent.com claims that wedding planning websites, including the “big boys,” are doomed to fail. “Any website that thinks they have a sustainable plan to create revenue by selling advertising or directing traffic to local businesses are simply wrong. A website is simply a marketing tool, not a business […]
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By all rights, Jeff and I never should have been able to build a successful wedding DJ business. The recipe looked really bad on paper: no experience, no connections…no clue. (Okay, we did have a little something going for us. We are smart cookies, after all…) But our story has a happy ending, in large […]
Click Here to Continue Reading...Spam. Who doesn’t hate it? The good news is that there are some great tools to deal with the mystery minced meat of mail! I’m a fan of Gmail myself, which is pretty cool in this area and of course is FREE. Here is a great blog from Lifehacker on some options to deal the […]
Click Here to Continue Reading...The Wedding Report just released two valuable reports about US wedding industry performance. (There is a small fee to download the reports, well worth the price, in my opinion.) You can download them here: Online Wedding Marketing Report 2010 2011 Market Insight Report Two important findings: The size of the online wedding market is increasing. […]
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We’re all sick and tired of being under-priced by Craigslist competitors who wouldn’t know the value of professional service if it bit them in the arse. But there is a dangerous side to discounting. And the truth is that most wedding professionals don’t know what they really need to make just to break even. This […]
Click Here to Continue Reading...It’s not just enough to write a press release and send it out into cyberspace for maximum exposure. You’ve got to write it right. Pardon the crazy homonyms in that last sentence…You’ve got to write it correctly. Your press release is just like an advertisement and for it to do its job, it’s got to […]
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Have you ever landed on a website and immediately distrusted it? Maybe it was the color, or the bad English, or the annoying pop up ads, but something just screamed, “Warning! Do not trust this site!” Well, brides make that same instantaneous decision when they land on your website. How does your website measure up? […]
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Ever notice how neurotic brides can be? Yeah. So you’ve noticed. In most cases, they’ve been dreaming about their wedding day for years, and the day is all too swiftly arriving. They’re full of hope for the future and fear that they’re going to mess it up. What Brides Really Need In this highly emotional […]
Click Here to Continue Reading...Most wedding vendors agree that they ought to be using social media to market their wedding businesses. The problem is that most of us don’t know HOW to do it. Check out this blog post to learn who Mashable readers identified as the top 5 businesses that excel in customer relations on social media. You […]
Click Here to Continue Reading...In my daily perusing of the interwebs, usually in search of truth, insight or just mindless entertainment, I came across a blog post on a subject that’s been nagging at me quite a bit lately. You can read it here: 11 things my life doesn’t need Being rather vulnerable to distraction, you have no idea […]
Click Here to Continue Reading...Download the free report and email template to turn “How much?” emails into booked weddings.
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We empower wedding professionals who are awesome at what they do…but not so good at marketing and promoting…with strategies that will double your bookings and allow you to increase your price up to 70% and still book your calendar solid.
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