Posted in Competition, DJs, Photography, Venues & Caterers, Wedding & Event Planners, Wedding Business Income by Stephanie Padovani
Do you hate your competition? I remember feeling scared the first time I went to a local wedding professionals’ networking meeting. All my biggest competitors were RIGHT THERE. What if I accidentally gave away one of my secrets? Would they steal my ideas? But networking with our direct competitors has been responsible for generating thousands […]
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Posted in Bridal Marketing, Wedding Business Income by Jeff Padovani
A lot of wedding vendors complain about brides who expect something for nothing. In his book, Free: The Future of a Radical Price, Chris Anderson describes the difference between those under 30 and those under 30 when it comes to “free.” Most of our brides are under 30. Most of us…aren’t. Mama taught us that […]
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Posted in Wedding Industry Trends, Wedding Websites by Stephanie Padovani
David Fuher of the event planning website MyCompleteEvent.com claims that wedding planning websites, including the “big boys,” are doomed to fail. “Any website that thinks they have a sustainable plan to create revenue by selling advertising or directing traffic to local businesses are simply wrong. A website is simply a marketing tool, not a business […]
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Posted in Bridal Marketing, Success Stories, Wedding Vendors by Stephanie Padovani
By all rights, Jeff and I never should have been able to build a successful wedding DJ business. The recipe looked really bad on paper: no experience, no connections…no clue. (Okay, we did have a little something going for us. We are smart cookies, after all…) But our story has a happy ending, in large […]
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Posted in Tools & Tips by Jeff Padovani
Spam. Who doesn’t hate it? The good news is that there are some great tools to deal with the mystery minced meat of mail! I’m a fan of Gmail myself, which is pretty cool in this area and of course is FREE. Here is a great blog from Lifehacker on some options to deal the […]
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Posted in Wedding Business, Wedding Industry Trends by Stephanie Padovani
The Wedding Report just released two valuable reports about US wedding industry performance. (There is a small fee to download the reports, well worth the price, in my opinion.) You can download them here: Online Wedding Marketing Report 2010 2011 Market Insight Report Two important findings: The size of the online wedding market is increasing. […]
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Posted in Wedding Budgets, Wedding Business Income, Wedding Industry Trends by Stephanie Padovani
We’re all sick and tired of being under-priced by Craigslist competitors who wouldn’t know the value of professional service if it bit them in the arse. But there is a dangerous side to discounting. And the truth is that most wedding professionals don’t know what they really need to make just to break even. This […]
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Posted in Bridal Marketing by Jeff Padovani
It’s not just enough to write a press release and send it out into cyberspace for maximum exposure. You’ve got to write it right. Pardon the crazy homonyms in that last sentence…You’ve got to write it correctly. Your press release is just like an advertisement and for it to do its job, it’s got to […]
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Posted in Tools & Tips, Wedding Websites by Stephanie Padovani
Have you ever landed on a website and immediately distrusted it? Maybe it was the color, or the bad English, or the annoying pop up ads, but something just screamed, “Warning! Do not trust this site!” Well, brides make that same instantaneous decision when they land on your website. How does your website measure up? […]
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Posted in Bridal Marketing, Sales by Jeff Padovani
Ever notice how neurotic brides can be? Yeah. So you’ve noticed. In most cases, they’ve been dreaming about their wedding day for years, and the day is all too swiftly arriving. They’re full of hope for the future and fear that they’re going to mess it up. What Brides Really Need In this highly emotional […]
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