Paid Advertising on Pinterest: An Interview with Alisa Meredith

Featured image for u201cPaid Advertising on Pinterest: An Interview with Alisa Meredithu201d
I was lucky enough to make friends with Alisa Meredith, a visual social media marketing expert, at Social Media Marketing World. She gave a presentation on paid Pinterest ads, otherwise known as “promoted pins.” Her expertise was just oozing from her pores—she was on fire! So I had to pick her brain about Pinterest since it’s my fave social media

Why You Should Embrace Storytelling Marketing

Featured image for u201cWhy You Should Embrace Storytelling Marketingu201d
By Kylie Carlson, International Academy of Wedding & Event Planning A saying that has always stuck with me when I talk about storytelling is, “There is more truth in story than detail and fact.” A story is meant to evoke emotion in the listener (your potential client) and create a connection with the storyteller (the business owner). It’s that connection

Becoming “Known:” Interview With Best-Selling Author Mark Schaefer

Featured image for u201cBecoming “Known:” Interview With Best-Selling Author Mark Schaeferu201d
I had the opportunity to hang out with New York Times best-selling author Mark Schaefer over drinks in the hotel lobby bar after Social Media Marketing World last month. I had attended his lecture based on his book “KNOWN” and had a few brain busters for him. But first let me explain what “known” refers to. You have probably heard

5 Steps to Happy Clients and More Wedding Referrals With Onboarding

Featured image for u201c5 Steps to Happy Clients and More Wedding Referrals With Onboardingu201d
By Kellie Daab, iDo Collective Your current clients carry a computer in their hand. Within one second they can google the answer to anything they want. You might be confirming your in-person meetings with a potential client via text. Maybe you received an inquiry via Facebook message. Or, you may have spoken with them via telephone. Probably, you received an

How to Turn One Wedding Into 4 Blog Posts

Featured image for u201cHow to Turn One Wedding Into 4 Blog Postsu201d
Repurposing content! This was a huge theme at Social Media Marketing World, the world’s biggest and baddest social media conference, which I had the pleasure of attending last month. In a nutshell, s-l-o-w d-o-w-n the non-stop hamster wheel of creating fresh content for your blog and social media accounts simply by changing the way you think about your content. One

7 Tips to Get On the Preferred Vendor List

Featured image for u201c7 Tips to Get On the Preferred Vendor Listu201d
The Preferred Vendor List. It’s like the Holy Grail for wedding pros. Get those coveted venue referrals and you’ve got it made. But how do you get your wedding business at the top of the list? A recent discussion in our private Facebook group (for Acceleration members only) shared some tips. Yeah, our members rock. 🙂 #1 – Photographers, send

7 Ways to Book Weddings in a Closed Facebook Group

Featured image for u201c7 Ways to Book Weddings in a Closed Facebook Groupu201d
By Mika R I am well and truly in that club of wedding vendors who have failed dismally in the use of paid Facebook Ads (for now, at least). However, last year I booked five weddings solely thanks to closed Facebook groups, at no cost other than my time. The first one happened before I had even heard of closed

How to Stand Out in a Crowded Market With Wedding PR in 20 Minutes or Less

Featured image for u201cHow to Stand Out in a Crowded Market With Wedding PR in 20 Minutes or Lessu201d
By Meghan Ely This post was sponsored by OFD Consulting and OFD Collective. You’re great at what you do, but not enough people know it, I guarantee it. Tired of competing on price? Anxious about the influx of new wedding pros with shiny web sites? It’s time to make wedding PR a priority. Publicity is a key component to increasing

The State of Social Media Marketing in 2017

Featured image for u201cThe State of Social Media Marketing in 2017u201d
I’m still in a buzz from attending Social Media Marketing World a few weeks ago. SMMW is the biggest and best social media conference in the world with 3,000 attendees from over 55 different countries…and industry rock stars and best-selling authors and millionaire mom bloggers, oh my! But every year the conference starts off the same way, with a sort

The Best Kept Secret For Viral Marketing In the Wedding Business

Featured image for u201cThe Best Kept Secret For Viral Marketing In the Wedding Businessu201d
By Mika R There is a magic period lasting 24 – 48 hours in which you have your best chance to generate viral marketing. It starts literally the minute the wedding is finished, and it exponentially decreases by the hour. My own experience has shown that a video will be shared 10x as much in this magic 24-hour period than