Would You Do the Wedding of a Friend or Family Member For Free?
My cousin got married last year and because I’m a seasoned wedding expert with tons of experience, she called me for advice. “Here we go again,” I thought. Not that I mind sharing my expertise with family and friends. I’m happy to do that. It just gets complicated. Fast. Friends and family call me because they’re hoping to save money
9 DIY Tools to Game Up Your Wedding Business
By Evan Brown It is unsurprising that the owners of wedding businesses often find themselves overwhelmed by their limited budget or resources. As indispensable as keeping on top of your work is the use of viable DIY tools to help you continue on your path to success by streamlining work. Although even a startup requires a healthy amount of
7 Business Hacks for the Creative Entrepreneur
By Christine Scalera There aren’t enough hours in the day to finish your To-Do list — in fact, it probably keeps getting longer and longer. As a creative entrepreneur, saving time is probably #1 on your wish list because you’re handling everything by yourself. Check out these time-saving hacks that every creative business owner should know: 1. Write things down.
Double Your Wedding Business Revenue in the Next 12 Months
By David James Would you love to wake up to an influx of sales or leads in your email inbox every day? Who wouldn’t right? There are a ton of service providers in the wedding industry who struggle to pay the bills because they aren’t getting enough sales or leads for their business. You already have access to some great
Wedding Professionals: Targeting Millennials? You Need To Be Here.
I’m a writer, so it pains me to say this, but a picture really is worth a thousand words, and no one is in a better position to understand that than wedding professionals. Perhaps no other industry depends on visually stunning tableaus of one kind or another like weddings. So it only makes sense that you tailor your marketing in
3 Ways Facebook Can Generate Moolah For Your Wedding Business
Facebook isn’t just for looking through your aunt’s cake pictures and stalking your ex on the sly anymore. With its community and gathering mojo, it’s a prime place to do your wedding marketing, get some leads, and land some customers. Alright, fine. You knew that already. But what you may not know is how to capitalize on the social media
The New Wedding Ceremony Trend You Need to Know About
When a bride is walking down the aisle, you’d like to think her friends and family would be basking in that moment, shedding a tear, making a memory. Nope. Left to their own devices, a large percentage of guests will hang their phone, tablet, or camera right out in the aisle. One wedding pro I spoke to recently said it’s
Want More $$$ in Your Wedding Business Bank Account? Check This Out.
I met with Oz Alon, the charismatic co-founder of HoneyBook, by Google Hangout on the fourth anniversary of his business. He is ambitious, driven, and absolutely passionate about empowering creative entrepreneurs with a magical experience through the payment and communications process, so that it can be passed on to their clients. Here are a few of the insights he’s gleaned
Paid Advertising on Pinterest: An Interview with Alisa Meredith
I was lucky enough to make friends with Alisa Meredith, a visual social media marketing expert, at Social Media Marketing World. She gave a presentation on paid Pinterest ads, otherwise known as “promoted pins.” Her expertise was just oozing from her pores—she was on fire! So I had to pick her brain about Pinterest since it’s my fave social media
Why You Should Embrace Storytelling Marketing
By Kylie Carlson, International Academy of Wedding & Event Planning A saying that has always stuck with me when I talk about storytelling is, “There is more truth in story than detail and fact.” A story is meant to evoke emotion in the listener (your potential client) and create a connection with the storyteller (the business owner). It’s that connection
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