I was lucky enough to make friends with Alisa Meredith, a visual social media marketing expert, at Social Media Marketing World. She gave a presentation on paid Pinterest ads, otherwise known as “promoted pins.” Her expertise was just oozing from her pores—she was on fire! So I had to pick her brain about Pinterest since […]
By Kylie Carlson, International Academy of Wedding & Event Planning A saying that has always stuck with me when I talk about storytelling is, “There is more truth in story than detail and fact.” A story is meant to evoke emotion in the listener (your potential client) and create a connection with the storyteller (the […]
I had the opportunity to hang out with New York Times best-selling author Mark Schaefer over drinks in the hotel lobby bar after Social Media Marketing World last month. I had attended his lecture based on his book “KNOWN” and had a few brain busters for him. But first let me explain what “known” refers […]
By Kellie Daab, iDo Collective Your current clients carry a computer in their hand. Within one second they can google the answer to anything they want. You might be confirming your in-person meetings with a potential client via text. Maybe you received an inquiry via Facebook message. Or, you may have spoken with them via […]
Repurposing content! This was a huge theme at Social Media Marketing World, the world’s biggest and baddest social media conference, which I had the pleasure of attending last month. In a nutshell, s-l-o-w d-o-w-n the non-stop hamster wheel of creating fresh content for your blog and social media accounts simply by changing the way you […]
The Preferred Vendor List. It’s like the Holy Grail for wedding pros. Get those coveted venue referrals and you’ve got it made. But how do you get your wedding business at the top of the list? A recent discussion in our private Facebook group (for Acceleration members only) shared some tips. Yeah, our members rock. […]
By Mika R I am well and truly in that club of wedding vendors who have failed dismally in the use of paid Facebook Ads (for now, at least). However, last year I booked five weddings solely thanks to closed Facebook groups, at no cost other than my time. The first one happened before I […]
By Meghan Ely This post was sponsored by OFD Consulting and OFD Collective. You’re great at what you do, but not enough people know it, I guarantee it. Tired of competing on price? Anxious about the influx of new wedding pros with shiny web sites? It’s time to make wedding PR a priority. Publicity is […]
I’m still in a buzz from attending Social Media Marketing World a few weeks ago. SMMW is the biggest and best social media conference in the world with 3,000 attendees from over 55 different countries…and industry rock stars and best-selling authors and millionaire mom bloggers, oh my! But every year the conference starts off the […]
By Mika R There is a magic period lasting 24 – 48 hours in which you have your best chance to generate viral marketing. It starts literally the minute the wedding is finished, and it exponentially decreases by the hour. My own experience has shown that a video will be shared 10x as much in […]