Posted in Florists, Wedding Marketing by Stephanie Padovani
“I’m in the NY Metro area (20 minutes outside of NYC in Westchester County) and I’ve been a wedding florist for over 30 years. “Presently I’m having a difficult time because many of the most popular local venues are ‘pay to play’ and I’ve never felt comfortable with the idea of “paying” a venue for […]
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Posted in Price, Sales by BookMoreBrides
By Mika R. I’m a couple of years into my own wedding business and the type of inquiries I now get are quite different to the ones I was fielding in the early days. When I was starting out, almost every inquiry came from a “price shopper.” They had found me through Google ads, while […]
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Posted in Hiring & Outsourcing by Stephanie Padovani
Dina Eisenberg of Outsource Easier is Da Bomb when it comes to outsourcing. We met Dina way back when Book More Brides was a newborn, and she inspired us with her delightful positivity and dazzling smile. She knows both the wedding industry AND the world of easy outsourcing, so I’ve turned to her for some […]
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Posted in Hiring & Outsourcing by Stephanie Padovani
This is a sponsored post that contains affiliate links. Whether you’re a newbie or a veteran in the wedding business, the word “assistant” can be scary. How can you possibly hire someone to do what you do? I turned to Bob Graham, founder of Event Temple software for wedding pros and the multi-op entertainment […]
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Posted in Wedding Marketing by Stephanie Padovani
Commercials usually suck. When they come on, I run to the bathroom. Or Jeff and I make fun of the hideous commercials that get repeated again and again. “Bosley — this is MY hair!” Poor Peter Brady. But this commercial had me in stitches! I love me some good marketing. Watch this viral video: Yes, […]
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Posted in Sales by BookMoreBrides
By Suriaa Kanakapally Andrew’s daughter Alessia was born few years ago. At the time of her birthday, the hospital partnered up with a photographer and offered a photo package for the family. Andrew was shocked at the genius this hospital and photographer exhibited in their marketing. Overall, he was pleased with the package, the timing, […]
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Posted in Wedding Advertising by BookMoreBrides
By Mika R I had filmed one wedding. I had a brand new website, featuring my one video. I had no contacts in the wedding industry. No SEO. No social media. But I had disproportionately high self-belief, and I had two years of experience using Google Ads for my corporate video business. I had spent […]
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Posted in Blogging, SEO, Website by Staci Nichols
Repeat after me: “I didn’t go to all of the trouble to write this blog post and then not take the time to promote it.” Remember that marketing is a system you install (when it’s done right). Part of good blogging is taking the time to promote your post after you hit “publish.” YES: share […]
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Posted in Bridal Shops, Wedding Marketing by Staci Nichols
Bridal shop owners can feel a bit left out of the wedding industry since they do not attend weddings and don’t participate in the planning process like so many of the other wedding pros on Book More Brides do. So, to all of you out there providing the amazing gowns the rest of us admire […]
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Posted in Gay Weddings, Wedding Industry Trends by Stephanie Padovani
Whether you support marriage equality or not, it’s wise to learn about how the LGBT wedding market is having an impact on your business. I interviewed Bernadette Smith of the Gay Wedding Institute to get a state of the union for today’s LGBT couples getting married. In case you haven’t met Bernadette, she started the […]
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