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The Preferred Vendor List. It’s like the Holy Grail for wedding pros. Get those coveted venue referrals and you’ve got it made. But how do you get your wedding business at the top of the list? A recent discussion in our private Facebook group (for Acceleration members only) shared some tips. Yeah, our members rock. […]
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By Mika R I am well and truly in that club of wedding vendors who have failed dismally in the use of paid Facebook Ads (for now, at least). However, last year I booked five weddings solely thanks to closed Facebook groups, at no cost other than my time. The first one happened before I […]
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By Meghan Ely This post was sponsored by OFD Consulting and OFD Collective. You’re great at what you do, but not enough people know it, I guarantee it. Tired of competing on price? Anxious about the influx of new wedding pros with shiny web sites? It’s time to make wedding PR a priority. Publicity is […]
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I’m still in a buzz from attending Social Media Marketing World a few weeks ago. SMMW is the biggest and best social media conference in the world with 3,000 attendees from over 55 different countries…and industry rock stars and best-selling authors and millionaire mom bloggers, oh my! But every year the conference starts off the […]
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By Mika R There is a magic period lasting 24 – 48 hours in which you have your best chance to generate viral marketing. It starts literally the minute the wedding is finished, and it exponentially decreases by the hour. My own experience has shown that a video will be shared 10x as much in […]
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“I’m in the NY Metro area (20 minutes outside of NYC in Westchester County) and I’ve been a wedding florist for over 30 years. “Presently I’m having a difficult time because many of the most popular local venues are ‘pay to play’ and I’ve never felt comfortable with the idea of “paying” a venue for […]
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By Mika R. I’m a couple of years into my own wedding business and the type of inquiries I now get are quite different to the ones I was fielding in the early days. When I was starting out, almost every inquiry came from a “price shopper.” They had found me through Google ads, while […]
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Dina Eisenberg of Outsource Easier is Da Bomb when it comes to outsourcing. We met Dina way back when Book More Brides was a newborn, and she inspired us with her delightful positivity and dazzling smile. She knows both the wedding industry AND the world of easy outsourcing, so I’ve turned to her for some […]
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This is a sponsored post that contains affiliate links. Whether you’re a newbie or a veteran in the wedding business, the word “assistant” can be scary. How can you possibly hire someone to do what you do? I turned to Bob Graham, founder of Event Temple software for wedding pros and the multi-op entertainment […]
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Commercials usually suck. When they come on, I run to the bathroom. Or Jeff and I make fun of the hideous commercials that get repeated again and again. “Bosley — this is MY hair!” Poor Peter Brady. But this commercial had me in stitches! I love me some good marketing. Watch this viral video: Yes, […]
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