Nationwide marketing for your business initially sounds great until you realize that brides almost always end up buying locally. As a result you have probably already figured out that when you use Facebook ads you can choose the city or state that your business actually needs to target.
Even better than using that targeting though is the fact that Facebook has finally launched the ability to target your ads to specific zip codes according to Jennifer Van Groves article. This means that if you want to target a specific section of a big city like NYC, or target a large area instead of just one town in the west you can. The more you can target the correct area for your wedding business the better your results are going to be. What do you think? Is this a helpful thing for your business?