5 Ways to Attract Wedding Leads With Images

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What’s the power of an IMAGE? A single image can: Start a movement. End a war. Evoke tears, laughter or anger. Images are powerful stuff. Photographers know this well; they’ve based their livelihoods on it! The best way to explain is, well….to show you. These are two of the most “liked” images on Facebook from 2015. This image reportedly got

How to Find the Hidden Gold In Your Wedding Business

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Stop hiding your best stuff from your couples! 99% of wedding pros are sitting on “hidden gold” in their businesses. I’m talking about the good stuff that will: Makes your wedding business stand out from the competition. Positions you as completely unique…even if you technically aren’t. Creates a category of one for your business so that you beat the competition

11 Questions That Can Change Your Life

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I just got slapped in the face today. Not literally. I mean the wake-up-and-face-reality-Steph type of slap. I’ve been working, dreaming and scheming very hard about creating something unbelievably awesome with our business, but I’ve been going about it all WRONG. I have a few trusted advisors (mastermind members, coaches, mentors) who I turn to for help, guidance and perspective.

3 Tips For Dealing With Ungrateful Couples Who Don’t Appreciate You

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It sucks to be left out. Last week a wedding professional vented in our Facebook group about how she threw herself into delivering for a client whose wedding was published. The article listed every business associated with the wedding…except for her. What gives?!?! We work hard and we want to be recognized for it. It’s happened to me. I love

Featured Wedding Superhero: Ron Gallagher, Celebrant

Featured image for u201cFeatured Wedding Superhero: Ron Gallagher, Celebrantu201d
Ron Gallagher is an Australian celebrant (aka officiant) and former magician at Your Celebrant. His tagline: “I do not just talk about Magical Moments – I create them.” I first met Ron at the Wedding MBA in 2014 where he and his business partner, Geoff, entertained us with their antics. Since then, Ron has proven himself a formidable presence in

5 Steps to a Profitable Wedding Season

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It’s January! You know what that means for the wedding business. It’s prime engagement season, the bookings are happening and wedding pros have time in their “slow season” to set up an awesome year. But how do you plan the best wedding season EVER? It all starts with a yearly review of your wedding business. That’s exactly what Bob Graham

3 Client Communications Lessons From a Dog Trainer

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The other day Jeff decided to teach our dogs to drag their doggie beds from my office to the living room on command. This is a regular nightly activity, and Jeff was tired of doing the moving. “Chili, get your bed,” he said, pointing to her dog bed. She wiggled with excitement and looked around the room. It was obvious

4 Things You Should Never Say to a Bride Or Groom

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Even though I was super quiet as a kid, I’ve always been a communicator. I was as happy having a conversation with the “grown ups” as I was playing hide and seek with the kids outside. Sometimes my need to communicate got me in trouble. There was the time I accidentally revealed my brother’s Christmas gift because I forgot it

How to Transform Your Wedding Business In 5 Minutes

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5 minutes can transform everything in your life. Does this sound like self-help crap? Let me convince you. When I started working with Ishbel, a fabulous yoga and Pilates therapist, my biggest physical challenge was the tension in my low back. I’d learned to live with it, but every night I had to position myself carefully on my side to

4 Wedding Marketing Lessons From Insook & the Purple Cow

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My friend Dahlia had been bugging me for months to visit the farm with her. “Please, Stephanie,” she said. “You’re gonna love Insook’s Farm!” I didn’t know why it was such a big deal. I mean, I like fresh vegetables from a local farm, but I didn’t get why my friend was so worked up about it. Finally, one day