How to Win Friends and Referrals in the Wedding Business

Featured image for u201cHow to Win Friends and Referrals in the Wedding Businessu201d
Question:  What can I offer other wedding professionals that will make them want to partner with me? “I’ve been reading a lot of your stuff this week and have already implemented your price shopper template, created a business FB page and began comments and liking other vendors and venues, and re-thinking some things about my website. “Anyway, my question: I’m

10 Things Couples Need to Know About the Wedding Industry That the Media Will Never Tell You

Featured image for u201c10 Things Couples Need to Know About the Wedding Industry That the Media Will Never Tell Youu201d
This is a letter written to brides and grooms in response to repeated negatively biased news programs and “expose’s” about wedding industry scams and ripoffs. 1. We spend WAY more than 4 hours on your wedding. Couples are often shocked at the price tag attached to their wedding services.  “But I’m only hiring you for four hours!” is a common

2 Words That Result in Bridal Referrals and Rave Reviews

Featured image for u201c2 Words That Result in Bridal Referrals and Rave Reviewsu201d
by Danielle Tate As busy wedding professionals, we all juggle multiple schedules, projects and trying to meet each and every one of our clients’ needs.  Whether you deal with brides directly or online, it can be overwhelming and if you really analyze it, quite draining to be the best in the wedding biz on a daily basis. In the midst

The Bathroom Stall Principle of Booking More Weddings

Featured image for u201cThe Bathroom Stall Principle of Booking More Weddingsu201d
It happens in the ladies room. There is always a line in the ladies room.  Maybe it’s because we stop to do our hair, chit chat and adjust our panty hose.  Anyway, there’s a line and we get on it. There are three bathroom stalls and a dozen ladies waiting in line.  Two of those stalls are occupied, and the

How a Wedding Is Like Serving Jury Duty

Featured image for u201cHow a Wedding Is Like Serving Jury Dutyu201d
I walk into a room crowded with other reluctant potential jurors reporting for jury duty.  All the seats are taken, so I huddle in the corner with six other women. No one knows what we’re supposed to do.  There is no one in charge and no one is working here for us to ask. I feel uncertain, even a little

How to Get More Leads From Your Wedding Directory Listing

Featured image for u201cHow to Get More Leads From Your Wedding Directory Listingu201d
by Steff Green Wedding directories are rampant online – and they offer a valuable service to brides and grooms looking for vendors. Directories might be attached to blogs, wedding magazines, or on their own websites. They collate local vendors into an easily searchable database to help couples find everything they need in one place. Most directories offer a free listing

Tale of the Spineless Pushover

Featured image for u201cTale of the Spineless Pushoveru201d
“No is a complete sentence.” My husband tells me this was his grandmother’s mantra.  Grandma Linnie was very good at saying no, even to her darling grandchildren. I didn’t have a grandmother to teach me this lesson.  In fact, the lesson I Iearned was quite the opposite. I learned to say YES to pretty much everything that was asked of

How to Move to the Top of the Bride’s Booking Priority List

Featured image for u201cHow to Move to the Top of the Bride’s Booking Priority Listu201d
Question: How do I get brides to think about booking ME first? “My question is how to get brides to focus more on their hair??? By the time they get to thinking about their look, they’ve spent so much on the venue, photos, dress and flowers the hair is practically an after-thought!!  Thanks again.” Answer: We get asked variations of

Quit Being a Wedding Wuss Already!

Featured image for u201cQuit Being a Wedding Wuss Already!u201d
Once upon a time when I was a little girl, I hurt my finger.  I don’t remember what I did; most likely I punched my brother too hard. Anyway, every time I bent my finger it left me squealing in pain. “Ma!” I yelled.  “My finger hurts when I bend it!” My mother looked up at me with half-lidded eyes. 

5 Wedding Pro Secrets For More Leads, More Fans and More Bookings

Featured image for u201c5 Wedding Pro Secrets For More Leads, More Fans and More Bookingsu201d
We’ve been working with some of our Book More Brides students one on one, and we’ve been thrilled with the way they’ve implemented what they’ve learned for their own wedding businesses and the results they’ve gotten. Would you like a learn a few of their secrets?  Come on, you know you wanna… How to Answer the “How much?” Question When