Would You Do the Wedding of a Friend or Family Member For Free?

Featured image for u201cWould You Do the Wedding of a Friend or Family Member For Free?u201d
My cousin got married last year and because I’m a seasoned wedding expert with tons of experience, she called me for advice. “Here we go again,” I thought. Not that I mind sharing my expertise with family and friends. I’m happy to do that. It just gets complicated. Fast. Friends and family call me because they’re hoping to save money

The New Wedding Ceremony Trend You Need to Know About

Featured image for u201cThe New Wedding Ceremony Trend You Need to Know Aboutu201d
When a bride is walking down the aisle, you’d like to think her friends and family would be basking in that moment, shedding a tear, making a memory. Nope. Left to their own devices, a large percentage of guests will hang their phone, tablet, or camera right out in the aisle. One wedding pro I spoke to recently said it’s

Want More $$$ in Your Wedding Business Bank Account? Check This Out.

Featured image for u201cWant More $$$ in Your Wedding Business Bank Account? Check This Out.u201d
I met with Oz Alon, the charismatic co-founder of HoneyBook, by Google Hangout on the fourth anniversary of his business. He is ambitious, driven, and absolutely passionate about empowering creative entrepreneurs with a magical experience through the payment and communications process, so that it can be passed on to their clients. Here are a few of the insights he’s gleaned

7 Tips to Get On the Preferred Vendor List

Featured image for u201c7 Tips to Get On the Preferred Vendor Listu201d
The Preferred Vendor List. It’s like the Holy Grail for wedding pros. Get those coveted venue referrals and you’ve got it made. But how do you get your wedding business at the top of the list? A recent discussion in our private Facebook group (for Acceleration members only) shared some tips. Yeah, our members rock. 🙂 #1 – Photographers, send

How Do I Attract My Ideal Wedding Clients When Everyone Is Motivated By Price?

Featured image for u201cHow Do I Attract My Ideal Wedding Clients When Everyone Is Motivated By Price?u201d
“I’m in the NY Metro area (20 minutes outside of NYC in Westchester County) and I’ve been a wedding florist for over 30 years. “Presently I’m having a difficult time because many of the most popular local venues are ‘pay to play’ and I’ve never felt comfortable with the idea of “paying” a venue for their referrals. “So I’ve had

Don’t Outsource Your Wedding Business Until You Read This!

Featured image for u201cDon’t Outsource Your Wedding Business Until You Read This!u201d
Dina Eisenberg of Outsource Easier is Da Bomb when it comes to outsourcing. We met Dina way back when Book More Brides was a newborn, and she inspired us with her delightful positivity and dazzling smile. She knows both the wedding industry AND the world of easy outsourcing, so I’ve turned to her for some tips. (You can check out

7 Tips to Grow Your Wedding Business With Outsourcing

Featured image for u201c7 Tips to Grow Your Wedding Business With Outsourcingu201d
  This is a sponsored post that contains affiliate links. Whether you’re a newbie or a veteran in the wedding business, the word “assistant” can be scary. How can you possibly hire someone to do what you do? I turned to Bob Graham, founder of Event Temple software for wedding pros and the multi-op entertainment business Airwaves Music, for advice. 

Why You Need Unicorn Poop All Over Your Business

Featured image for u201cWhy You Need Unicorn Poop All Over Your Businessu201d
Commercials usually suck. When they come on, I run to the bathroom. Or Jeff and I make fun of the hideous commercials that get repeated again and again. “Bosley — this is MY hair!” Poor Peter Brady. But this commercial had me in stitches! I love me some good marketing. Watch this viral video: Yes, it’s funny. At least for

4 Tough Questions About LGBT Weddings & the Answers You Need to Know

Featured image for u201c4 Tough Questions About LGBT Weddings & the Answers You Need to Knowu201d
Whether you support marriage equality or not, it’s wise to learn about how the LGBT wedding market is having an impact on your business. I interviewed Bernadette Smith of the Gay Wedding Institute to get a state of the union for today’s LGBT couples getting married. In case you haven’t met Bernadette, she started the very first business specializing in

3 Wedding Marketing Lessons From a Company Who Pisses People Off

Featured image for u201c3 Wedding Marketing Lessons From a Company Who Pisses People Offu201d
  Have you ever played the game, Cards Against Humanity? My step-sons introduced it to us, and it is by far the most irreverent, disgusting and politically incorrect game that’s ever existed. I love it. We played it at Thanksgiving a few years ago and I laughed until my sides hurt. It is, without a doubt, a thoroughly offensive game