5 Ways to Protect Your Website From Hackers

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By Brenda Cadman In early March 2014, Michelle discovered that her website had been hacked. She had not been properly maintaining her WordPress based website, it became out of date, vulnerable and consequently she was attacked by hackers. No problem, right? Just go to your web hosting provider and ask them to replace the hacked site with a clean, backed

How to Get Leads From Paid Advertising

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When business starts to slow down, many wedding pros consider investing in advertising.  Paid online advertising can definitely work to get real leads.  However, there are several elements you need to get right in order for it to work. Here are four tips to create effective online ads: 1) Choose the Right Medium Make sure your target couples are actually

Wedding PR: Media Pitches that Get the Job Done

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By Meghan Ely, OFD Consulting I’ll never forget my first weekend as a wedding reception planner. I had three weddings, uncomfortable shoes (hello, newbie mistake!) and a clipboard filled with minute details, all of which had to be executed just so. Intimidating doesn’t even begin to cover it. Thankfully, after a few successful events under my belt, as well as

How to Stay on Track When Life Gets in the Way

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Question: I’m juggling so many responsibilities, how can I keep my business on track? “Dear Stephanie, When I am using the resources you have provided me with via Book More Brides I feel great and can see a light at the end of the tunnel… However when life begins to happen and I have to change my focus just for

Can You Keep a Secret?

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My friend Sarah cannot keep a secret. Once I told her, in confidence, about an embarrassing dream involving Hugh Jackman in drag and a pack of wolves.  (Don’t ask.)  She immediately told my husband. “I hate secrets,” she blurted out.  “Too much pressure.” It turns out Sarah was right.  Keeping a secret, even a trivial one, creates stress because our

Shocking Secret Shopper Results Reveal Wedding Pro Fails

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It’s official: your follow up sucks and it’s costing you business. Most wedding pros SAY they follow up multiple times. They SAY they respond quickly. They say, “I’ve tried everything and nothing works to get a response!” You’re probably guilty of one of the 7 embarrassing reasons why the bride blew you off. Here are the shocking results of the

How to Make Clients Happier and Increase Your Bottom Line

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Guest Post by Ann Bennett There are probably as many ways to package wedding photography as there are wedding photographers. I’m not here to tell you that the way you do it is right or wrong. If it’s working for you and you’re happy and successful – then it’s probably right for you! I’m not an expert on wedding photography,

Why Selling Isn’t Evil

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Guest Post by Dan Waters Where does your dislike of salespeople come from? Is it those cold calls where the salesperson talks relentlessly at the speed of a race horse commentator? Perhaps it was a dodgy garage owner who promised one price and then ramped it up once their mechanic had your car in bits? Maybe you’ve experienced the persuasive

Paying For SEO vs. Bridal Magazine Ads: Which Gets More Leads?

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Question: Am I better off investing my limited marketing budget in SEO or magazine advertising? “Good morning Stephanie & Jeff. I have been in business since 2006 as a wedding photography studio. We started small with 60 weddings per year and grew the company to about 300 weddings by 2010. In and around that time, the economy started hitting the

7 Steps to a New Wedding Service That Doesn’t FLOP

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Question: I have a great business idea that’s totally new in my market. How do I know if it will work? “My background is as a DJ in radio forever and a day and in the wedding biz also.  I’ve DJ’ed hundreds and hundreds of weddings and as I saw in a recent article the older DJ’s worrying about again