4 Secrets to No BS Viral Marketing

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It’s not often I laugh out loud at ads, especially in my Facebook feed. But last week I came across a video ad that had me busting a gut. In fact, I immediately played the video for two other people, as delighted with the message as with the fine example of viral marketing. Uh, yeah. That suggests a subject for

The Personal Assistant Experiment

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What could Genius do if you get out of the way? Two weeks ago I attended an event with Michael Neill called “Genius Catalyst.” We gathered in Santa Monica, California to explore the nature of Infinite Genius and inspired creation. The weekend was full of provocative conversations and exercises. One was particularly memorable. I’ll call it the “Get Out of

The Secret to Your Hidden Genius

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Yesterday I spoke to a business coach who had NO IDEA what her genius is. When I asked about her business speciality, she said, “I’m a business coach for women who want to start a business.” BORING. Like most people, she was flummoxed about what she does really, really well — not to mention clueless about how to communicate that 

2 Exercises to Kick Start Your Wedding Business In 2019

It’s almost time for the ball to drop as we celebrate the arrival of the New Year 2019. I can hardly believe it! Since I kicked New Year’s resolutions to the curb years ago because they’re both inauthentic and ineffective, I prefer to sashay into 2019 a little differently. The end of the year is the perfect time for a

3 Gifts For A Happy Wedding Business

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Sometimes I treat my business like an old work horse. When things are going well, I keep pushing her. “C’mon, Bessie! Go, go, go!” When things aren’t going so well, I curse and swear and threaten to turn her in for a new model. In the toughest moments and the busiest times, it’s important to come back to GRATITUDE. Having

The Messy, Waxy Lies of Sales

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I got my legs professionally waxed this week. (You’re welcome for the visual OUCH.) Something interesting happened: I walked in planning to spend about $150 and ending up with a bill of $219.80. Was I ripped off? Brainwashed into overspending? Confused by the inhalation of perfumes and tonics? Nope. I was HAPPY about it. I feel good about myself and

Are You the Payless of the Wedding Business?

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How much would you pay for a $20 pair of shoes? Before you answer that question like a wise ass (Handsome Jeffrey!) check out this story. Payless Shoes, famous for their cheap footware, recently did an experiment. They rented out a former Armani storefront, stocked its shelves with $19.99 heels and $39.99 boots and set up shop as Palessi. Palessi

Event Nightmares: The Mummy That Ate My DJ Gig

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I made a huge, embarrassing mistake in our first year as DJs. It’s so bad I still cringe thinking about it. Here’s the story: A friend of a friend had “connections” at a local summer camp and they were auditioning new talent. The hours were short, the pay was good, and we had an in. The catch: we needed to

Featured Wedding Superheroes: Automatic Lead Machine Addition

Jeff and I are passionate about empowering wedding pros to grow their businesses to the next level so that we can multiply our influence by making a difference in the world. We also LOVE having fun and rewarding our fast implementing students! That’s why we hosted a good-natured competition with our Automatic Lead Machine students during the first six weeks.

The Secret to Educating Millennials About Your Value

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Yesterday’s wedding advertising doesn’t work like it did in the old days. Bridal shows, magazines, directory listings, newspapers — What? You mean those things we use to line the birdcage? — are not typically the best places to find today’s couples.   96% of Millennials use the internet to plan the wedding and 92% of them are looking for PRICE.