5 Myths About Starting a Wedding Business

Featured image for u201c5 Myths About Starting a Wedding Businessu201d
There’s a lot they don’t tell you about being a wedding professional. And when you start up your new wedding business, you’re going to hear a lot of…well, bullshit from your family and friends.  You’ll be facing the common, painful stereotypes. Check out these myths for starters… #1 – You’ll only work on weekends. Ha!  I wish. Sure, most weddings

5 Ugly Mistakes Wedding Pros Make With Facebook Ads

Featured image for u201c5 Ugly Mistakes Wedding Pros Make With Facebook Adsu201d
There’s nothing worse than wasting money on advertising that doesn’t work.  Unless it’s learning that you’ve made a mistake you could have easily prevented. “Do Facebook Ads really work to book weddings?” The answer is, absolutely YES, but only if you use an effective strategy for turning those ad visitors into booked weddings. Avoiding the following mistakes is a good

Featured Wedding Superhero: Terry Ziemba, Photo Booths

Featured image for u201cFeatured Wedding Superhero: Terry Ziemba, Photo Boothsu201d
Terry Ziemba is the owner of Flash Shack Photobooth. Her passion is working with kids at all kinds of events — weddings, proms, school dances, Sweet 16 parties, team building and non-profits in the fundraising arena. How does she keep the fun alive and grow her business at the same time? Let’s take a peek inside her business success. What

Wedding Industry Roundup: SEO Tips For 2015, Periscope, Dogs at Weddings

Featured image for u201cWedding Industry Roundup: SEO Tips For 2015, Periscope, Dogs at Weddingsu201d
All Things Weddings: Two Grooms Dress All Their Bridesmaids In Wedding Dresses – Check out these new husbands and their 10 gorgeous ladies in white 30 Times Dogs Make Weddings Exponentially Cuter – Best of photos of dogs at weddings.  Yes! Post Marriage Equality Outlook For Gay and Lesbian Weddings – Weddings are now legal in 50 US states.  Learn

How Can I Earn Venue Referrals As a New Wedding Business?

Featured image for u201cHow Can I Earn Venue Referrals As a New Wedding Business?u201d
“We are just getting started as an event planning business; we’re officially an LLC, our website design is underway and we’ve got business cards about ready to send to the printers. Our next steps include going to venues to get a tour of their location – to know what they have to offer firsthand. Should I email/phone venues to schedule

7 Secrets For Constant Word of Mouth Referrals

Featured image for u201c7 Secrets For Constant Word of Mouth Referralsu201d
In preparation for our new workshop, “How to Create a Flood of Word of Mouth Referrals,” I’ve been searching out the best strategies for getting recommended by clients and wedding pros. Word of mouth means you’ll need to get people talking…about you. These types of leads are so powerful because: They provide social proof, evidence of your value based on

Wedding Industry Roundup: Dying Trends, Social Media Mistakes, Branding Bad Ass

Featured image for u201cWedding Industry Roundup: Dying Trends, Social Media Mistakes, Branding Bad Assu201d
All Things Weddings: Cupcakes Are Over, and 4 More Things Your Wedding Planner Wants You to Know but Won’t Tell You – Don’t you wish you could tell your couples some of these? “Professional Bridesmaid” Gets Paid $1,000 to Walk Down the Aisle – Meet the 27 year old who turned being a bridesmaid into a career. The Secret Way

What Today’s Couples Need to Know Before They Hire You (and It’s Not Your Price!)

Featured image for u201cWhat Today’s Couples Need to Know Before They Hire You (and It’s Not Your Price!)u201d
Are you giving today’s couples what they REALLY want? I recently attended a presentation by Peter Merry and Liz Daley (The Fun Wedding Experts) at the NACE Experience, Rockin’ Receptions: How to Put the Fun in Your Functions. They stressed that today’s couples want an increasingly personalized experience. Years ago, couples had few options and little exposure to what other

How Should I Deal With This Mother-of-the-Bride Zilla?

Featured image for u201cHow Should I Deal With This Mother-of-the-Bride Zilla?u201d
  “I am very new to the wedding planning business and I have coordinated 5 wedding so far. I have a wedding scheduled in August 7, 2015 and just got a text message from the bride very upset because her mother is telling her is is not coming due to several reasons. A couple of reasons are the sun, she

13 Things Poor Wedding Pros Say That Rich Ones Don’t

Featured image for u201c13 Things Poor Wedding Pros Say That Rich Ones Don’tu201d
Last week Jeff and I stayed at a gorgeous, high end hotel.  It had all the amenities you’d expect and then some, including valet parking. We figured we didn’t NEED someone to valet our car back and forth to the parking lot since both of us are fit and healthy.  The walk in the 108 degree Arizona heat would do