The #1 marketing resource for the wedding industry
A few days ago, I got to cross “DJing at Victoria’s Secret” off my bucket list!!! How did the store manager find me? Instagram. Last week, I was contacted about DJing at a very cool event that’s right up my alley—She Rocks 2017. The contact form read: “…we are still in need of a badass […]
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There really is no worse feeling than realizing mistakes you made before you even started a project can prevent your project’s success….rrrrr! Publishing a blog is a project, and about 99.9% of our wedding blogs are destined for not-greatness before we ever even publish our first blog post. Why you ask? It’s not because you […]
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When I became a full-time wedding professional about 5 years ago, I discovered Book More Brides and, man, did I start studying! Since then I have attended wedding and marketing conferences (come see me speak about Pinterest marketing at this year’s Wedding MBA), taken classes with Book More Brides, and worked with a business coach. One […]
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After taking Book More Brides’ blogging course and learning tons of SEO tricks and tips, I patiently waited for my Google rank to improve…but there I sat on page 8 for freakin’ ever. They taught us that we should not expect overnight results, but, after a year, and knowing I was doing so many things […]
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I was lucky enough to make friends with Alisa Meredith, a visual social media marketing expert, at Social Media Marketing World. She gave a presentation on paid Pinterest ads, otherwise known as “promoted pins.” Her expertise was just oozing from her pores—she was on fire! So I had to pick her brain about Pinterest since […]
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I had the opportunity to hang out with New York Times best-selling author Mark Schaefer over drinks in the hotel lobby bar after Social Media Marketing World last month. I had attended his lecture based on his book “KNOWN” and had a few brain busters for him. But first let me explain what “known” refers […]
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Repurposing content! This was a huge theme at Social Media Marketing World, the world’s biggest and baddest social media conference, which I had the pleasure of attending last month. In a nutshell, s-l-o-w d-o-w-n the non-stop hamster wheel of creating fresh content for your blog and social media accounts simply by changing the way you […]
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I’m still in a buzz from attending Social Media Marketing World a few weeks ago. SMMW is the biggest and best social media conference in the world with 3,000 attendees from over 55 different countries…and industry rock stars and best-selling authors and millionaire mom bloggers, oh my! But every year the conference starts off the […]
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Repeat after me: “I didn’t go to all of the trouble to write this blog post and then not take the time to promote it.” Remember that marketing is a system you install (when it’s done right). Part of good blogging is taking the time to promote your post after you hit “publish.” YES: share […]
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Bridal shop owners can feel a bit left out of the wedding industry since they do not attend weddings and don’t participate in the planning process like so many of the other wedding pros on Book More Brides do. So, to all of you out there providing the amazing gowns the rest of us admire […]
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