How To Stay In Sync With Changing Trends

Featured image for u201cHow To Stay In Sync With Changing Trendsu201d
Wedding trends are changing as fast as you blink. The last thing any wedding business wants is to wake up one morning to find that all their advertising looks like it is ten years old. Keeping up with trends is crucial, and the determining factor of most wedding colors and styles is based on the fashion industry. An article by

Gmail’s New Weapon Against Email Overload: Smart Labels

Featured image for u201cGmail’s New Weapon Against Email Overload: Smart Labelsu201d
The larger your wedding business grows the more important it is that you have a quick system to sort, read and file your emails. After all, who wants to sort through 500 or more emails a day when a huge chunk of them are email notifications from social networks, and bulk mailings? You need to be able to quickly see

Things NOT to do on a Sales Call

Featured image for u201cThings NOT to do on a Sales Callu201d
Sales calls sound so simple, like falling off a log. The thing is that you are building a business relationship with the potential client. Needless to say there are a lot of pitfalls along the way that need to be avoided to turn the lead into a client. Geoffrey James has a list of 20 things not to do on

How to Save Time Doing Social Media

Featured image for u201cHow to Save Time Doing Social Mediau201d
It can be easy for wedding businesses to avoid keeping up with their social media work due to the amount of time they spend on it each and every day. Cutting time spent on social media is crucial, but cutting the actual social media ends up being extremely detrimental to building your business. So, how can you cut your time

Do You Need a Company Website When You Have Facebook?

Featured image for u201cDo You Need a Company Website When You Have Facebook?u201d
Many companies have one or the other, or both. So the question has arisen whether you even need a separate website if you have a successful Facebook page. According to Cynthia Boris’s article she sites Stephen Haines, commercial director of Facebook UK as saying that you don’t need a separate website from you Facebook page. So what are the actual

How Unique Is Your Marketing Plan?

Featured image for u201cHow Unique Is Your Marketing Plan?u201d
Perhaps you have started mastering marketing for your wedding company, and perhaps not. However in marketing it is a great idea to take the initiative and start the next big thing rather than waiting around for a new band wagon to hop on at the same time as hundreds of thousands of other businesses. Does this mean you shouldn’t try

Missed Social Media Lead Generation Opportunities

Featured image for u201cMissed Social Media Lead Generation Opportunitiesu201d
You have a great website, an amazing newsletter set up, and Facebook and Twitter pages. But is this where social media ends? Actually, no it’s not. The whole purpose of using social media for your wedding business is to generate leads. For your Facebook fan page, you need to make sure it has a great landing page with a sign

How to Launch a Website in 3 Minutes

Featured image for u201cHow to Launch a Website in 3 Minutesu201d
If you don’t have a website yet for your wedding business you may be overwhelmed with the amount of time and money that usually goes into a web site. In the last few years companies have built companies and applications to help people who don’t have any programming skills build their own web sites easily. According to Scott Gerber founder

Money, Marriage and Three Legged Racing

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Money seems to be one of the main causes of strife amongst couples, and often it is simply due to the fact that they run their finances the same way that they run a three legged race. They assume they know what they are doing, they don’t talk about it, and they assume that it will all turn out beautifully.

Cultivating Creativity Every Day

Featured image for u201cCultivating Creativity Every Dayu201d
No matter if you consider yourself to be a creative person, it is easy to get so bogged down with everyday life that creativity gets lost in the mix. If this goes continues you’ll find that you have no clue how to get started on what should be a simple project for your business. Margarita Tartakovsky, (M.S. Associate Editor of