Why You Should Use Inbound Marketing vs. Outbound Marketing

Featured image for u201cWhy You Should Use Inbound Marketing vs. Outbound Marketingu201d
Brian Halligan talks about how even the basics of marketing have changed in recent history. Outbound marketing used to be the normal way to reach people, and people used to respond to it. Well the truth is, today people still respond to it – by pitching all the carefully crafted letters, hanging up on telemarketers, and ignoring sales calls. People

How to Build Links Correctly for Your Wedding Business Website

Featured image for u201cHow to Build Links Correctly for Your Wedding Business Websiteu201d
Believe it or not, there are right and wrong ways to build links. It all depends on what you need those links to do. Most of us start out with whatever the business name is, and then name pages generically. Pete Caputa advises businesses to move beyond that initial step and to build links that will be proactive in building

How to Get Free Advertising on Google

Featured image for u201cHow to Get Free Advertising on Googleu201d
Advertising online is a great way to get more traffic to your website, and move those visitors down the sales funnel into clients. As a result it’s easy to end up spending major money on advertising, and the good news is that sometimes there are ways to advertise effectively for free. A great example of this is using Google Local

How to get Pro Google Search Results

Featured image for u201cHow to get Pro Google Search Resultsu201d
Google searches are a part of daily life, whether that is for personal use, or research you are doing for your wedding business. Google is set up to be used a certain way however, and if you haven’t heard anyone explain the format you might be spending two to three times the amount of time needed to look for information. 

What Small Wedding Businesses should know about the New Market

Featured image for u201cWhat Small Wedding Businesses should know about the New Marketu201d
I have been hearing from more and more researchers that we are on the verge of a new market, and new boom. It’s hard to believe with how bad the economy has been, but in Curt Finch’s interview of Jack Plunkett’s regarding his book The Next Boom I found that it began to make sense.  The change is about a

Why A Wedding Business Should Use Facebook Questions

Featured image for u201cWhy A Wedding Business Should Use Facebook Questionsu201d
If you have wondered what people think about one of your products or business ideas the Facebook questions feature may be a great way for you to get the stats you need. Obviously it is a feature that can be used to encourage interaction on your page, but how about turning it into a tool as well as something fun

Facebook Ads Should Send People Off-Platform

Featured image for u201cFacebook Ads Should Send People Off-Platformu201d
Sending people to your wedding business Facebook Fan Page from an ad is going to be a lead killer unless you have fully integrated your Facebook page with an email opt in and a storefront. That said, directing people from your web page to your Facebook page will accomplish the exact opposite. The purpose of an ad on Facebook is

Top Marketing and PR Lessons from the Royal Wedding

Featured image for u201cTop Marketing and PR Lessons from the Royal Weddingu201d
Thomas Murrell takes an interesting view on PR marketing and planning in his article by drawing examples from the planning behind making the royal wedding a success. Planning the PR and marketing for your wedding business needs to be intense, with drawn out steps of action that you stick to. Getting distracted from the plan is what will create a marketing

How to Find out if Your Business is in the Luxury Niche

Featured image for u201cHow to Find out if Your Business is in the Luxury Nicheu201d
It is probably the dream of many businesses in the wedding market to have at least some of their wedding contracts come from brides in the luxury niche. So how do you know that your business is reaching that market? Lawrence Chan wrote a great article on this in his blog. The bottom line to this is asking yourself if

Why Using Celebrity Weddings Is Beneficial For Your Business

Featured image for u201cWhy Using Celebrity Weddings Is Beneficial For Your Businessu201d
Celebrity weddings, including the royal wedding can either be beneficial for your wedding business, or can harm it; it just depends on how you utilize the event. Christine Dyer recommends taking the time to utilize celebrity weddings to boost your visibility in her article.  For instance, if you write blog articles about the event it will pull in people who