The #1 marketing resource for the wedding industry
The concept of persuasion in marketing is often either misunderstood or overlooked. The definition of persuasion actually sums up the idea quite well as “A deep conviction or belief.” When used in marketing the idea of persuasion is that you are convincing people to take a certain action which might be to opt in to […]
Click Here to Continue Reading...Crafting a great article is quite similar to writing any great content online, regardless if it’s used as an article, a website “about” page, or sales copy. Every aspect of both the writing and layout needs to be optimized to draw the reader in. If you can’t draw someone in with interesting content, you aren’t […]
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In my business I typically have a million things going on at once. As a result any time my body decides I need a break I tend to overreact and get stressed, which I might point out just contributes to the problem. The temptation to just keep going, regardless of whether I’m sick or just […]
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When you start your own business it’s a given that you are going to work long hours at first to get the business off the ground. However, continuing to work those long hours for months and years on end create more problems than they help. Your productivity is going to be at its best during […]
Click Here to Continue Reading...A wedding business getting tired of attempting Facebook marketing isn’t new. In fact local wedding businesses struggle a lot to make Facebook marketing work. That doesn’t mean that you should give up, or that it won’t work. It just means you have to know what to do to see results. Stephanie Padovani’s guest blog on […]
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It should be a no brainer by now to realize that brides are very visually oriented. They love to look at pictures, and a wedding business’s images are their main way to capture and hold a brides interest. There is more that you can do with image however than just post them on your website […]
Click Here to Continue Reading...There really is no better way to increase interest in your wedding business website than to guest blog on someone else’s website. A guest blog is where you write an article about something of interest for another website. For instance, a wedding business owner would write something interesting about weddings such as how to hire […]
Click Here to Continue Reading...If you already use Facebook for keeping up with friends you probably have a bit of an idea of what is involved in writing a good Facebook post. However business pages are constantly working on getting better returns for their time, which means finding better ways to build interest in their brand. Lawrence has […]
Click Here to Continue Reading...I’ve come to realize that there are two types of marketers. Those who come up with an idea and throw money at it hoping it will work, and those who do their research before starting a marketing campaign and see good results. If you are having trouble seeing any results from your efforts in bridal […]
Click Here to Continue Reading...Making social media work for a wedding business can be tricky. The very first hurdle you have to cross is creating content that draws brides in and encourages interaction. The next hurdle is a simple matter of math. Timing is everything when it comes to posting anything online even if it is something interesting. If […]
Click Here to Continue Reading...Download the free report and email template to turn “How much?” emails into booked weddings.
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We empower wedding professionals who are awesome at what they do…but not so good at marketing and promoting…with strategies that will double your bookings and allow you to increase your price up to 70% and still book your calendar solid.
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