When you first start your wedding business it is easy to get so overwhelmed with all the expenses that you go a bit crazy with the spending. You don’t have to do this however. Sure, there are some unavoidable expenses and some are pretty high, but it is crucial to keep your expenses in […]
Going green is the big push right now. Unlike 20-30 years ago going green is easy for any business and regardless of what your take on the subject is politically, going green in small ways can benefit your business. Every little thing you do to cut waste and energy usage adds up in your […]
There is a lot of information out there in regards to personal beliefs of “what is okay” in grey areas on social media. The initial view of the statistics shown in Sharlyn Lauby’s article make it seem that those involved in social media are much less ethical, making decisions which hurt their companies. However the […]
Creating a video for your wedding business blog isn’t that hard. I know, it sounds like a time consuming process. Perhaps if you had to make your video like a movie shown on the big screen it would be, but the expectation for videos on blogs, especially those hosted on YouTube are a bit […]
If you are at a loss on how increase interaction with your blog it might because readers are bored and need something to pull them back in. Torrey McGraw recommends adding videos as blog posts. Now these aren’t just any videos (although incorporating a fun video now and again helps mix things up). Remember the […]
There was a time when the best kept secret of Facebook pages was the fact that you could set up a custom tab with an opt-in form to your newsletter and set it as your default landing page. Businesses loved this as it boosted their fan base, and built their list at the same time. […]
It’s a well known fact: brides quibble about prices with almost every single wedding vendor. Why is this the case? Well obviously a part of it has to do with the economy. The main issue however is rarely mentioned. Brides have trouble with your prices not because they don’t want you to make a […]
I’ll be honest; I wasn’t a huge fan of Pinterest when it came out. It seemed like a waste of time, and I wasn’t sure what the benefit would be. However many of my friends dove in ecstatically and began extensive pin boards to plan parties, re-decorate rooms and more. The problem with Pinterest […]
Integrating social media with your wedding business website is crucial. No, I’m not just saying that. Not only does it connect all the different sites that you are on, it also boosts your search engine ratings. It isn’t enough just to have a website. While that is good, brides expect to find you on […]
There are a lot of layers to what you can do with a Facebook page. You can keep it simple, or you can add all the bells and whistles and make your page sparkle, driving traffic and leads to your main wedding website. One of marketer’s favorite ways to do this used to be by […]
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Hi! We are Nick and Kate Storey, a husband-wife power business duo.
We empower wedding professionals who are awesome at what they do…but not so good at marketing and promoting…with strategies that will double your bookings and allow you to increase your price up to 70% and still book your calendar solid.