One of the things that has really turned small businesses off regarding marketing via social media is the fact that there has been no way to really track the true return on investment. Anytime you have a small business, wedding or otherwise, you time and money is sacred and it’s important to make sure that what you are doing for

How many times have you tried some new marketing tactic and it’s either failed, or just not turned out as planned? I would guess it’s happened multiple times. Everyone has things that just don’t work for them. However, as Les McKeown points out in his article, the problem might not be in the idea itself so much as something else

Every business that writes emails to their customers (and I would hope that includes everyone here) wants to find a way to write a better email to get more return on their investment of time. The thing is there is no perfect formula to writing the perfect email. If your business is on the west coast you’d better believe that

One reason that people quite their day jobs and start their own business is because they are sick of the 9-5 game. Everyone knows how things work at most jobs. You show up on time, clock in, get the priorities done, talk to co-workers, and watch the clock waiting for the day to end. Entrepreneurs don’t have that luxury which

As a wedding vendor you are very used to scheduling in couples for consultations and meetings. But what about everything else that you do? Without a planned out schedule it’s incredibly easy to get off track from what needs done. The smaller your business is, the more critical it is that you prioritize what needs to be done and keep

There is a lot of pressure in business to “get ahead.” While you do want to build a successful wedding business, you also need to take time to switch from looking at your business from the perspective of business owner to the perspective of a client. You might do great at what you do, and might have the highest quality

A mistake that a lot of businesses make is that their content sounds the same as everyone else’s content. Now I don’t mean they are all writing the same thing. Instead they are all writing in the same professional voice. While being professional is important, so is making sure that your content has its own sound. Think about when you

One of the best parts of a major election year is the fact that it gives everyone the chance to think through what they believe, and more importantly what it takes to build something successful. For a president people have to ask themselves “can this man lead our nation to greatness?” while for the wedding business owner they ask themselves

If you’ve ever tried looking into Google to find out what kind of apps they have that would be helpful for your business you’ve probably found yourself overwhelmed. They have a ton of different tools, and each one is set up in a certain way that will help different businesses at different levels. Some are for individual people, some are

No matter how much we love Facebook for wedding business marketing the truth is that privacy issues and questions regarding possible privacy issues have been a problem from the beginning. While that doesn’t stop most people using Facebook it does create frustration. The one good side of things is that there is almost always a way to block information from