Pricing psychology is not a new phenomenon. In fact, even if you look at the words “pricing psychology” or “strategic pricing,” you intuitively know what it means. Overall, it’s a tactic that takes advantage of customers’ emotional responses to certain price points. Since you’re in the wedding business, you’ve seen more than one emotional response, right? (Has a bride cried

As important as it is to make sure your professional website is wedding day photo-perfect, it’s also important that you make sure you know where else brides and grooms are going, technology-wise. Like it or not, apps aren’t going anywhere, and it’s possibly even more evident in the wedding industry, where app creators have seen an opportunity to make big

As a wedding professional, it’s easy to fall into a rote questionnaire-esque checklist with clients. “Name? Wedding date? How many tables? What color linens?” And check, check, check mark everything off the list till you get to the end. Yes, it’s important to build relationships with your clients, but don’t let your clients forget that there are also real, live

Quick quiz. Which is worse, Bridezilla or Bridechilla? Wedding professionals, if we took a vote, right here, right now, which would you choose? I know that through your wedding business, you’ve met both—you’ve overheard a bridezilla discuss how she’s required her bridesmaids to dye their hair brown so she’s the only blonde, the bridezilla who dumps a bridesmaid because the

It’s easy to come up with a list of great leaders, isn’t it? Warren Buffett. Bill Gates. Jeff Bezos. Martin Luther King, Jr. Nelson Mandela. And, just for good measure, let’s add in Angela Merkel to swing the gender balance a bit. What a mixed bag I’ve chosen, right? I’m sure you can think of more! However, the point is,

Okay, stop! Pause. Breathe. Quit running around your wedding business for two seconds and say one word with me. “Retirement.” That doesn’t calm you down, either, does it? Ugh, sorry. You’ll be searching for your ginkgo biloba and reading glasses before you know it. To be honest, retirement savings is one of my favorite topics (no lie!) because of the

Like it or not, we’ve found ourselves smack-dab in something customer service gurus like to call “the relationship era.” When it comes to customer service, it’s all about relationship-building. Can you say, without one second of hesitation, that your wedding business is excellent at building relationships with customers or clients? For an example of bad customer service, I’ll (unfortunately) dive