By Lucas Padovani Baby boomers, Generation Xers, Millennials. Generational gaps can be a real wrench in one’s marketing gears, especially in the communication department. More specifically, we’re talking about phone calls. As a Millennial, I’d like to shed some light on this issue.     Simply put, we won’t call you. Now this fact alone raises many questions , I’m sure.

By Lucas Padovani Snapchat. By now, you may have heard of this massively popular social media app. What began as a clever class project at Stanford University is now a cultural phenomenon as millions of users share images and short videos on a daily basis as a way to connect with friends and family with the press of a button.