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Jeff Padovani

Jeff Padovani is a professional musician, wedding business marketing strategist and resident wise ass at Book More Brides. He’s the “big ideas” mastermind behind the many business ventures (and misadventures!) he enjoys with his wife, Stephanie.

The 2 Common Marketing Mistakes Wedding Professionals Make That Can Kill Your Business

We’re always warning brides about the consequences of not hiring a wedding professional.  It’s pretty straight-forward: if you want an amazing wedding experience that goes smoothly with every little detail executed according to your vision, you need an experienced team of professionals to pull it off. If a DIY bride thinks she can do everything […]

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The Top 10 Wedding Trends of 2011

The Perfect Wedding Guide gave their take on the upcoming wedding trends we’ll be seeing in 2011. Some their predictions are a little surprising.  Here are some of the trends I’m seeing here in our New York market: More mid-week weddings.  This month we had two! Inexpensive wedding favors or donations instead of favors. Less […]

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How To Sell MORE To Brides

If you want to sell more products and services to your clients, you’ve got to learn how to trigger your client’s buying response. The thing most of us don’t realize is that buying is always EMOTIONAL. Think about the last time you made a big purchase.  A car, a house, a wedding ring.  What drove […]

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Make It About Them Marketing

Blah, blah, blah, I’m so awesome.  Blah, blah, I’m the best at what I do.  Check out my super cool blah, blah! Want your marketing to really connect with your prospect? Stop making it all about you and instead focus it on them. I challenge you to look at the copy on your website.  Does […]

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Letting Clients See The Real You

Do you let your clients see the real you?  Allowing your personality to come through in your marketing can be very powerful.  Especially if can weave your story into your message.  Customers want to do business with someone they can relate to. Use your own stories to help achieve this connection. http://bit.ly/eLZsyG

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