One of the cheapest and most effective ways to fill up your calendar with more awesome couples is by networking with other wedding vendors and befriending them to earn their trust and referrals. But many wedding pros are going about this the WRONG way and leaving potential business on the table. Here are our top articles on networking and how

Whether you are new to the wedding industry and need to get your name out there or a seasoned pro who wants to stay in the spotlight, using paid advertising does have benefits – if you do it correctly. Many wedding pros waste money on unnecessary ads that don’t bring in qualified leads. Check out these articles to learn the

Facebook. Like it or not, that is where a lot of brides and grooms hang out, and if you want to reach them you need to be there too. But what is the best way to use Facebook to get leads without wasting a ton of time and money? Here are 6 articles that can help: How to Create a

Are you on track with the goals you set for this year?  It’s already halfway through the year, but if you are like many wedding pros you probably haven’t looked at your goals since you set them in January. Now with wedding season in full swing you just haven’t had time to catch up. Don’t worry, it’s not too late:

Everyone wants more leads. Whether you are new to the wedding industry or a seasoned pro, knowing where to find qualified leads and keeping that stream flowing is an important part of keeping your business afloat. But what should you do when your existing lead sources dry up or you are starting out and have no marketing budget?  Check out

COMPETITION. That word can mean lost business and strike fear into the heart of some wedding pros. But it doesn’t have to be that way.  You can learn how to make your business truly stand to the point where you no longer have competitors. Your biggest rivals can become networking partners and help you generate ideas for your own business. 

It’s a subject no one wants to talk about: PRICING. Are you making enough money from your wedding business? Whether you are just starting out and not sure what to charge or a seasoned pro who wants to raise rates but afraid to lose potential clients, you’ll want to check out the articles below for pricing tips: Determining Your Rates:

It’s a question we hear from a lot of wedding pros: “How can I prove my value to prospective clients who only seem to care about price?”  You know you are great at what you do, but how do you convince them that you’re worth it? Communicating the value of what you have to offer can be tricky; but the

I love October. It’s the official month for horror and monster movies.  If you know me, I have a sweet tooth for the macabre. A few weeks ago I watched a documentary about the making of one of my all-time favorite horror flicks, John Carpenter’s Halloween.  In case you haven’t seen it (shame on you!) it’s a 70’s slasher flick

Ever hear the saying, “Have a plan or plan to fail?” Man, I’ve lived that theory out big time.  Being a dedicated creative, spontaneous humanoid, I drive my wife crazy with my rather constant ricocheting from task to task. “Damn it, I’m a highly effective multi tasker!”  Yeah, even I don’t buy that bullshit. Even with this untethered side of