Playing Safe Can Be Dangerous For Your Wedding Business

Featured image for u201cPlaying Safe Can Be Dangerous For Your Wedding Businessu201d
Do you worry about turning Brides off with your marketing message? Let me throw you a curve ball on this sentiment.  You should turn some off..Seriously! Attracting the right clients should be what we shoot for in our marketing campaign.  In the process the “wrong” clients will look elsewhere. Unfortunately, most of us go with a generic message hoping to

Mobile Marketing for Your Wedding Business: Time to get moving!

Featured image for u201cMobile Marketing for Your Wedding Business: Time to get moving!u201d
Don’t you hate the feeling of being too late to take advantage of a great opportunity? We get a great tip or a bit of advice and know we should take action…then we forget about it or worse…we procrastinate. Then we see someone else set sail on that Opportunity Ship without us.  Not fun. Here’s an example of what happened

Without Google Analytics Your Wedding Business is Doomed!

Featured image for u201cWithout Google Analytics Your Wedding Business is Doomed!u201d
What?!? Alright maybe I’m being a little dramatic here, but never underestimate the power of a titillating headline.  (I’ve been waiting all week to use titillating in a sentence.) Google Analytics is a fantastic tool at an incredible price…FREE! Let’s face it.  There are a million and one ways to spend money on bridal marketing and unfortunately, many will not

How Do You Know If Your Wedding Website Sucks?

Featured image for u201cHow Do You Know If Your Wedding Website Sucks?u201d
So how do you know if your website is, shall we say, not exactly stellar? I’m glad you asked. But you might not be glad you asked. I love to critique. My wife calls me a professional hole puncher. Bring me your wedding business plan and I’ll poke it full of holes. Of course, that’s only if I like you.

Wedding Business: The Games We Play

Featured image for u201cWedding Business: The Games We Playu201d
I love a great game. The strategy, the competition, the victory.  Hell, I even like the agony of defeat.  (As long as it’s not my defeat we’re discussing.) I’ve always looked at business through this lens.  It’s all a game. There are winners and losers. It’s not a zero sum game; you don’t have to beat your competition.  (Not that