Jeff Padovani is a professional musician, wedding business marketing strategist and resident wise ass at Book More Brides. He’s the “big ideas” mastermind behind the many business ventures (and misadventures!) he enjoys with his wife, Stephanie.
Have you thought about your taxes lately? How about your retirement savings? I know, you’re young. You don’t need to worry about that yet. Uh, yeah, you do. You need to regularly put some money away for your retirement. It might be difficult, especially in the off-season months, but it has to be done. Not […]
Today’s craptastic marketing move: creating mistrust through dumb mistakes. First, my confession: I am a link clicker. Show me a link and my clicking obsession catches fire. This used to be a real problem for me in the early days of the internet when I caught more viruses than an 19th century prostitute. Through […]
Know thy Numbers! If there was a 10 Commandments of Business, I’m sure this would be one. “Know thy numbers or pay with eternal business damnation.” Alright, maybe not damnation but damn, your making it way harder than it has to be. We were recently featured by Ontraport, the software we use to help run […]
We are in our own way. That’s right; one of the biggest impediments in our path to success in business is ourselves. You say, “No way! I’m working as hard as I can. There is just too much to do.” There. You just figured it out. Doing More By Doing Less Steph and I recently […]
We’re constantly on the lookout for trends in the industry to keep our readers informed. Hopefully you can leverage these surprising trends to increase profits for your wedding business. Trend #1 – Blood exchanges The trend that began in the remote Carpathian Mountain villages of Romania has now made its way to America. Among the […]
I’m a huge Shark Tank fan. I love the drama, the deals, the pitches. There’s a whole lot you can learn about business watching this show. Never before have you been able to watch someone pitch their idea to real investors. Robert Herjavec (the nice one) wrote a great article on being an entrepreneur, Top […]
When I was in my early twenties, I went through a philosophy kick where I read everything I could get my hands about the meaning of life. A lot it waxed poetic but didn’t make a lot of sense to me. Until I finally found something I could sink my teeth into. “The meaning of […]
Question: “I’ve tried everything to fix my wedding business and nothing works. What should I do?” Let’s just get this out of the way right now: you’re full of crap. There are two possibilities: #1 – You’re right. Your failure is complete and you might as well get out of the way for someone else […]
Here we are at the beginning of a New Year full of promise and possibilities. How dare you dump all over it! Just so you know, I’m not the only one ripping on this tradition. Check out Steph’s rant about the stupidity of New Year’s Resolutions here. Hey, I want you to succeed. Good […]
Guest post by Jennifer Smith. Every client wants to put their own unique spin on their special day. Whether it is the choice of venue, a funny theme or a strikingly honest invite, more and more couples now have the confidence to show off what makes them unique. As a wedding pro, how can you […]